A Survey on the Adoption of Electronic Commerce Applications among the SMEs in India.

To The CEO/Managing Director/Manager/IT Manager/IT Executive:
I am a student pursuing Masters in International Marketing at the University of Paisley, Paisley, United Kingdom . My research topic is to study the level of adoption of e-commerce applications among the SMEs in India, reference to the sports industry at Meerut and Jalandharh, India .Please help me to make the research a success by filling in the online survey form below, all information will be kept confidential and solely be used for academic purpose only. If you have any queries regarding this questionnaire, please do not hesitate to contact my supervisor, Mrs Mairi Gudim, Academic Director, Management and Business Economics, at [email protected]. She would be more than happy to answer your queries. Many Thanks.

Electronic Commerce Applications

Pleaseon the appropriate Radio for every question� that is relevant to your organization.

�
In use
Not in use
1. Electronic Marketing
i.� Research on consumers preferences
ii. Research on Competitors
iii. Others, please specify:
2. Electronic Advertising
i.� Displaying company information and the products/services offered.
ii. Web site hosted by another company
iii. Advertising on third party web site
iv. Others, please specify:
3. Customer Support Service
i. Handling customers feedback/queries online
ii. Personalized email communication
iii.� Online application/registration
iv. Others, please specify:
4. Order and Delivery
i. Processing sales order from customers online
ii. Tracking incoming and outgoing goods delivery
iii. Others, please specify:
5. Payment System
i.� Electronic Fund Transfer (EFT)
ii. Online credit card processing
iii. Smart card
iv. Prepaid card
v. Others, please specify:

To what extent the following hinder your organization from using electronic commerce applications?

Please click on the most appropriate answer� for very question�

� Strongly
Disagree		 Disagree Neutral Agree Strongly Agree
1. Cost of setting up electronic commerce applications is high
2.. Require additional staff to manage e-commerce applications
3. Information from the electronic commerce is not useful
4. Market potential of electronic commerce users is too small
5. Sales/marketing requires high degree of human interaction
6. Electronic commerce is not as effective as traditional marketing channel
7. Many suppliers do not have access to electronic commerce
8. E-Commerce create problems for existing distribution channels
9. Insufficient security for online credit payment transaction
10.Insufficient security to prevent hacking and viruses
11.Insufficient qualified companies for developing applications
12.Lack of skilled workers to handle or maintain electronic commerce system
13.Lack of knowledge about the applications of electronic commerce
14.Telecommunication infrastructure is not adequate
15.Weak support from top management
16.Keeping up with changing technology
17.Shift in mind towards using electronic commerce
18.Others, please specify


Electronic Commerce Benefits

How can you rate the benefits received from electronic commerce?
(Please click on the most appropriate answer� for very question)

� Very High High Medium Low Virtually
No
Benefits
1. Increase in market share
2. Increase in profit
4. Reduce in cost
5. Increase in Return on Investment (ROI)
6. Improved of customer service
8. Increase in response from users
9. Increase customer loyalty and retention
10. Others, please specify

11. What is your thinking about the implementation of electronic commerce applications within the sports industry in Meerut?

Profile of The Organization

The research requires some information regarding your organization in order to� interpret the variables in a meaningful manner..

Please click only ONE of the most appropriate answer
1. Year established :

2. Major products/services of your organization
i.
ii.
iii

3. Owner of the organization
Sole Proprietor
Partnership
Franchisee�
Others, please specify

4.Total number of employees in your organization :

5. Capital Investment:
Less than Rs100,000 Rs500,000-Rs2,499,999
Rs100,000-Rs499,999 Above Rs2,500,000

6. Annual sales turnover or revenue :
Less than Rs500,000 Rs2,000,000-Rs4,999,999
Rs500,000-Rs999,999 Rs5,000,000-Rs9,999,999
Rs1,000,000-Rs1,999,999 Above Rs10,000,000

7. Investment in IT within the last 3 years:
Less than Rs50,000 Rs500,000-Rs749,999
Rs50,000-Rs249,999 Rs750,000-Rs999,999
Rs250,000-Rs499,999 Above Rs1,000,000


8.Investment in electronic commerce in the last 3 years
Expenditure (Rs)
Hardware
Software
Websites development fees
Consultancy fees


9. Total number of IT personnel:

10. Is the staff sent for electronic commerce related training ? Yes no

11. Your company is located at
Sports Industry Complex
Meerut Industrial Area�
Other areas, please specify

12. Company Name and Address (Optional)


Contact Person :
Designation :
Tel.No :
Fax No :
Company email:
Comapany web site:

Personal Profile

Name : Shishank
email� : [email protected]
Course : Master of International Marketing
School : Paisley Business School�
University : University of Paisley