Anuj Khanna
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Anuj
Cover Letter and Resume
Dear Human Resources Manager,

I want to express my deep interest in obtaining a Consultant position in your
firm. My qualifications are explained in detail in this cover letter and are
presented in a more concise way in the resume following the cover letter.

I have a Bachelors degree in Mechanical Engineering from Institute of
Technology B.H.U., one of the premier Engineering Institutes of India and one
of the six Indian Institutes of Technology (I.I.T.'s), recognized by
universities all over the world. After graduating, I worked as a Sales Engineer
for approximately one and a half years for Bajaj Auto Ltd., one of the largest
automotive manufacturers in India. I started as an Engineer Trainee and learned
about the companys various Engineering operations that go into the designing,
testing and manufacturing of a world class product. This enabled me to
efficiently sell the companys products on its strong technical features. As a
Sales Engineer, I was responsible for increasing the sales of two-wheelers,
three-wheelers and motor-cycles in the Western Region after making the best use
of companys resources available to the ten company-appointed retalers in my
territory.

I am currently working for IMAGE-X Enterprises Inc., California as a Sales
Manager. IMAGE-X Enterprises Inc. develops and markets Information Management
and Workflow software in five vertical markets. These markets are Education,
Government, Manufacturing & Distribution, Finance and Healthcare. My
responsibilities include selling Information Management Solutions in these
vertical markets. This is accomplished by: Qualifying a lead generated by the
Telemarketing department, travelling throughout the U.S. to give demonstrations
of the companys software products, consulting with the prospective client to
suggest the appropriate Information Management and Workflow solution and last
but not the least, setting up a fully functional pilot system on site for the
prospective client to test for a period of no more than 30 days.

While doing my MBA in Marketing, I did two full-time paid internships. One was
at Sears Roebuck & Co. as a National Management Summer Intern. In addition to
learning about this important distribution channel, I analyzed the sales of the
Childrens Apparrel department. Based on my analysis, I made recommendations
regarding which product lines should be given more focus in order to increase
the sales contribution of the Childrens department to the whole store. I also
worked as an Account Intern at the Los Angeles office of Ogilvy & Mather
Worldwide, one of the worlds largest advertising agencies. As an Account
Intern, I got my feet wet in this competitive business by helping people in such
departments as Creative, Media, Production, Accounting, Research and Account
Management.

The above is a summary of what I have accomplished in the past, which reflects
upon what I can do in the future. But paper being two dimensional, its only a
partial reflection of what value I can add to your company. I assure you that
you would be very pleased by giving me an opportunity to show you the third
dimension, me.

I look forward to an opportunity to meet with you and other people of
your company.

Sincerely,
Anuj Khanna



RESUME


Anuj Khanna

Present Address:
17990 Arroyo Lane
Saratoga, CA 95070

Phone: 408.873.1834
E-Mail: [email protected]


CAREER OBJECTIVE
The most exciting and challenging Consultant position in
the most dynamic professional services firm.

EDUCATION
* MBA, California State University, Los Angeles
* BSME, Institute of Technology, B.H.U., India

INTERNATIONAL WORK EXPERIENCE

IMAGE-X Enterprises Inc., CA. Sales Manager. January'97 - Present
* Provided consultation regarding Information Mangement and Workflow solutions
to prospective clients in five vertical markets: Education, Government,
Manufacturing & Distribution, Finance and Healthcare
* Recommended new products and assisted in developing business plans to raise
new capital for these products
Coordinated Sales and Marketing activities to existing distribution and OEM's
and appointed new VAR's
Developed distribution channels for a new consumer software product
Increased revenue of the company by 15% through existing business and
development of new business

Bajaj Auto Ltd., India. Sales Engineer. June'90 - October'91
* Developed marketing programs for the complete line of company's products for
these retailers located in five different markets
* Provided customer feedback for both existing and new products being marketed
in my territory, to the Marketing and Engineering departments
Managed the sales and marketing staff at these retailers through regular
visits, and assisted them in increasing their business to business sales in
these markets
Achieved a total of 5% sales growth per quarter from all the ten
company-appointed retailers in my territory

SUMMER INTERNSHIPS

Ogilvy & Mather. Account Intern. 1994
* Assisted the Account Management team in the development of creative and
business strategies for ten advertising campaigns
Analyzed the media advertising spending for all car manufacturers for an
advertising campaign for American Automobile Association

Sears Roebuck & Co. National Management Summer Intern. 1993
* Recommended strategies on how to improve sales of the Children's Apparel
department at a Sears retail store after analyzing the performance of the same
Analyzed the market competition of Sears in the areas of pricing, location,
customer focus and advertising

SKILLS
* Working knowledge of MS-Word, Excel, PowerPoint, Outlook, Pagemaker
and GoldMine, on Windows'95
* Familiarity with Windows NT, Novell Netware, Unix, HTML and AutoCAD

HONORS & ACTIVITES
* Graduate Student Tuition Waiver Award (1994-95)
* Rotary International Scholarship (1992)
Member, Advertising Club of Los Angeles
Member, United States Tennis Association

SALARY
Negotiable

REFERENCES
Furnished upon request
Favorite Links
.

Home page of Ogilvy & Mather Worldwide
One of the world's largest advertising agency

.

Home page of Sears Roebuck & Co., U.S.A.
One of the world's largest retailer

.

Home page of Bajaj Auto Ltd., India
One of the world's largest manufacturer of two and three wheelers

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