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Paul Yeats
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SENIOR EXECUTIVE & BUSINESS LEADER Prior to coming to the US in 1995, Paul led the successful turnaround of a leading European newspaper, The Sunday Tribune, as Publishing Manager (COO), and, as CEO, steered UK creative services consultancy, AMS Marketing, to a Top-3 national marketplace position in 1990 by doubling turnover and tripling profits. Paul joined AMS Marketing after many years as an award-winning consumer-magazine publisher in the UK, where he led the start-up, launch and redevelopment of some of the better-known magazines and newspapers in the UK. An accomplished public speaker, Paul has addressed many conferences and seminars and appeared on TV & radio. He holds a US Green Card with full employment rights. PROFESSIONAL
ATTRIBUTES TECHNICAL
EXPERTISE CAREER
HIGHLIGHTS EDUCATION
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Professional Experience
VP,
Client Development & Operations,
Eggtheory
Interactive, New York
- Jan
’00
- Jan
'01
Functioning as onsite COO, led this start-up Internet design, development,
strategic consultancy and e-commerce/e-business accelerator - built around
executive creative team from an AdAge Top-20 interactive agency - to operational
profit within three months and a multi-million dollar turnover.
HIGHLIGHTS
New Business Development
Devised core services offering * Initiated & led all new business approaches
* Led, created and managed all pitches * Created & presented all visual presentations
* Developed key revenue partnerships.
Account Development & Growth
Crafted winning account growth strategies * Grew small projects to $6/7-figure
accounts * Delivered referrals from existing clients.
Operations
Established all core processes/operations * Initiated pricing & cost-management
* Set-up financial & reporting procedures * Eliminated six-figure bad-debt
* Implemented advance-payment structure.
Account Direction/Management
Led all account & project management * Established client-partner ethos *
Managed creative & technology teams.
President,
3W Communications,
New York & London
Sept '95-Jan
'00; Jan '01-present
Professional
& creative consultancy offering business development, integrated marketing,
interactive, technical and management solutions to blue-chip clients, start-ups,
"bricks to clicks" & interactive agencies - including e-business modeling;
revenue partnerships & syndication; branding, marketing & communications and
web design, architecture, infrastructure & technical development.
1995-1997: Founder & lead partner of this international affiliation of
key-name consultants and consultancies led NBD, account management and managed
QA and financial procedures. 1997 1999: Phased out transatlantic
activities to concentrate on specific onsite contracts in US.
HIGHLIGHTS
* Re-positioned NBD at AdAge Top-20 interactive agency, IllusionFusion!, to
target blue-chip brands, then led approach, pitch & close on wins with Waterford-Wedgwood,
Russ Berrie etc.
* Opened, developed & closed 100s of revenue-led partnerships for numerous
Internet plays.
* Crafted and led numerous Web site solutions with extensive full-cycle development
experience.
* Boosted daily copy sales at UK tabloid, The Sun, by a sustained 4.75%, almost
500,000 copies a day, by positioning The Sun as the go-to newspaper for UK
national lottery coverage.
* Developed & executed branding, packaging, marketing & distribution solutions
for numerous retail brands e.g. Nature’s Clinic (Healthcare) & Cora Coffee
(capturing 25% market share).
* Managed marketing & communications for Lehman Center (CUNY) for three years
- achieving 35% increases in pre-season bookings, 50% increases in season
ticket sales.
* Developed strategic solutions for Bin.net Internet initiative for non-profits
run by CUNY.
* Crafted 20+ e-business modeling strategies & plans for start-ups, angel
investors & VCs.
* Led 100s of board-level engagements with Fortune 1000 companies in both
US and Europe.
Clients include: IllusionFusion!, Hibernian Group; Pannell Kerr Forster; ABN-AMRO;
New York magazine; A&E TV; BBC; NBC; Cora Coffee; British Tourist Authority;
Nature's Clinic; European Pensioneer Trusts; Irish Schools Corp; Taste of
India Foods; Heineken Green Energy Festivals; British Transport Association;
City University of New York (CUNY); BIN.net; Bronx Arts Council; Shades of
Green Arts Festivals (US); New York Irish Comedy Festival; MLX Group, NY Daily
News; ChelseaLive, and News International Newspapers.
Publishing
Manager/COO
The Sunday Tribune,
Dublin, Ireland - April '92-June '95
Working
with Managing & Commercial Directors, led turnaround team at this leading
European national newspaper through redefining strategic goals and achieving
operational profitability. Overcoming a burden of unresolved debt and meager
resources, we achieved annual increases in advertising revenues averaging
30% gains each year (‘93, ‘94 & "95), despite shrinking national advertising-spend
figures and a severe economic recession - and reversed circulation decline
in a national newspaper market that had fallen by 5% a year for previous five
years.
HIGHLIGHTS
* Initiated and completed redesign & re-launch of newspaper
* Increased color content, adding heat-set sections
* Developed revenue-led pagination increases
* Redesigned production processes to hit key distribution deadlines and reduced-cost
targets
* Lead improvements in distribution systems and reach - including international
sales
* Produced 300+ new & profitable supplements/sections a year
* Produced first, full-color, heat set publication on newsprint in Ireland
* Produced innovative full-color newsprint title with national-record circulation
- 1.25 million
* Established customer-care and new order-taking processes to significantly
reduce bad debts
* Recruited & managed product-development team of 15 and direct-sales force
of over 60 staff
* Produced my first Web site in 1995 a distance learning service for teachers
and students.
SVP/Managing
Director/Principal
AMS Marketing Group, London & Brussels - Jan '88-March '92
Led this UK Marcom & Branding consultancy to a top-3 UK market position
by billings/roster in 1990. As SVP, COO, then CEO, initiated, developed and
led consistently persuasive NBD and pitches - backed by improvements in range
and depth of client service and helped double turnover and triple profits.
HIGHLIGHTS
* Oversaw all operations & executive management team
* Led all major NBD initiatives, 12-member cross-practice sales team & strategic
direction on key accounts.
* Managed funding, banking and credit relationships and led M&A/Partnership
negotiations.
* Set-up pan-European service in 10 European capitals.
* Implemented digitalization of operations, design, production and client
services.
* Initiated direct digital links with clients (an early form of extranet).
* Added change management, direct & d-base marketing and training to core
competencies.
Clients included Barclays Bank; Midland Bank; Valor plc; Yale & Valor plc;
American Express; Towers Perrin Group (Towers Perrin, Tillinghast, TPF&C,
Cresap Telesis); Thomas Cook; Hamptons (largest domestic real-estate chain
in UK); Chesterton (top commercial property developers and real-estate agents
in UK); British Airways; British Tourist Authority; English Tourist Board;
DTI (British Government’s Department of Trade and Industry); several UK-regional
local governments; British Telecom; Hibernian Group; Cepen; Reed Employment;
Miss Prestige; Grupo; Ladbroke plc; Whitbread Breweries; Pannell Kerr Forster;
Aer Lingus; Copthorne Hotels; News International Newspapers (UK); Tribune
Newspapers plc; various leisure centers including Alton Towers; ABN-AMRO Bank
and Riada Stockbrokers; to name but a few.
Executive
Publisher
Various Publications, London, England - May '82- Dec '87
Executive publisher leading start-up, redevelopment & launch teams on over
50 titles for various clients - all top UK publishers.
HIGHLIGHTS
* Produced over 40 start-up solutions - from concept title pages to full dummy,
including market-researched editorial content, revenue expectations & design.
Full P&L projections & business plan, along with market research on viability,
accompanied each solution.
* Conceived and managed the launch of the first weekly newspaper in the world
to be produced digitally (on Quark Xpress 1.0), The Irish World, and
provided strategic solutions on the launch of a number of major national daily
newspapers in the UK - The Independent, Today and The Sunday
Correspondent.
* Led the financial rescue and re-launch team on StreetScene, which
went onto to become a highly successful competitor to Record Mirror and Smash
Hits. Streetscene introduced Hip-Hop, Rap, Eurobeat, House & Dance
music to Britain.
* Increased circulation of Style a monthly, full-color, high-gloss,
lifestyle and consumer magazine aimed at affluent Arabs and Indians/Pakistanis
worldwide - from 38,000 to almost 400,000 over two years and brought annual
advertising revenue to over 22 million pounds. Managed and developed all aspects
of commercial and editorial operations - brand development, marketing, developing
new markets, distribution management, advertising sales management, financial
controls and processes, purchasing, led major presentations to advertising
industry and traveled extensively (Europe, Asia, Middle East, Africa and South
America) to promote circulation and revenue sales.
* Devised and wrote numerous white papers on creative & media-buying strategies
in niche, ethnic & minority markets and presented these at over 20 major seminars
& conferences.
* Led major presentations and sales to national and international media agencies,
winning over $100 million in new and expanded business.
* Led, managed and developed numerous professional sales and NBD teams.
Journalist
Irish National Newspapers, The Guardian (UK)
Jan '79-April '82
Trained as a reporter with the Irish Press Group of three national newspapers
- The Irish Press (daily), The Evening Press (daily) and The Sunday Press
(weekly). Continued as a reporter specializing in paramilitary politics and
the Northern Ireland conflict, began writing a number of varied weekly columns
before moving to, first, The Cork Examiner (a national daily) and, then, to
The Irish Times (leading quality daily) as a parliamentary reporter.
Joined The Sunday Tribune as Arts Editor after a sabbatical as Marketing and
Press Director of The Dublin Theatre Festival, then one of the leading theatre
festivals in Europe, where I was responsible for the promotion of 78 separate
major productions over a three-week period achieving a 50% increases in
pre-festival ticket sales and over 85% paid, seat-occupancy. Emigrated to
London and a job as journalist with one of the leading quality newspapers
in Britain, The Guardian - better known in the US as The Manchester Guardian.