I can say I love working with Pitof. Of course, he's always late, but when you know a bit the man, it's handy to work with him.
So Pitof was the TD for that commercial. He wanted the box of (heu, I don't remember the word) to be like a jewel. So anisotropic shader for metallic look, a cool marble texture, and that's it. Of course the 'claws' needed a little more attention. All procedural shader, a bit of blur, and go to render...
