Peg Yeats
440 East 20th Street (Apt MC)
New York, New York 10009
Phone: 212/529-0531
[email protected]

EDUCATION
M.A. Yale University, 1987; B.A. University of California at Berkeley, 1985

TECHNICAL EXPERTISE
Summary of Skills
Proficient Web Developer, Project Manager/Account Director and Quality Assurance Lead with several years of experience in all phases of front-end web development and management of backend integration. Able to work with interdisciplinary teams under strict deadlines. Energetic team player with outstanding communications skills and proven ability to strategize. Superior client management skills.
Programming Languages
HTML 4.0, DHTML, Cascading Style Sheets, JavaScript, ASP, JSP; able to integrate Dynamo, Flash and other multi-media files into HTML/DHTML code, SPSS for direct marketing and social science research.
Tools/Technologies
Very strong HTML, Dreamweaver, UltraDev, Allaire HomeSite, very strong Photoshop and Illustrator, Flash, MS Office including Word/Excel/PowerPoint, MS Project, BBEdit, Fetch FTP for Mac, WsFTP for PC, Image Ready, Fireworks, technical graphic skills including experience in scanning, compressing and optimizing image for the Web, QuarkXpress, Image Styler, TelNet, RAC database, ACT database.
Platforms
Widows 3.1/95/98/NT4.0/2000, Macintosh, UNIX.
Strategic
Core business skills and experience in conducting industry research to understand competitive climate, developing decks and pitch presentations, budgeting, scheduling, cost/benefit analysis, P&L projections, deal negotiation and facilitation, contract drafting, and closing. Experienced in use of EDGAR Online, Hoovers Online, Jupiter and Forrester as resources.
Creative
Creative and Technical Writer.


SUPPLEMENTARY PROFESSIONAL ACTIVITIES

  • Occasional instructor at Globix Corp (Dreamweaver and HTML levels I and II)
  • Consultant, writer and reporter for financial webcast at wsg.tv
  • Speaker at conferences and seminars (most recently spoke on "Collaborative Technology Platforms" at The Big Picture Conference in Palm Springs, California 10/2000 - see www.bigpicture.net)
  • Active member of NY Mac Users Group


PROFESSIONAL EXPERIENCE

Director of Interactive Products
The BlackBook, 5/00-3/01

10 Astor Place, New York, NY 10003
The BlackBook is the leading directory of creative talent in the world (including creative directors, photographers, graphic artists, illustrators and Web developers). Upon its merger with Warp10 Technologies of Toronto, Canada, I came on board to apply Warp10's digital asset management software to BlackBook's online portfolios. With this opportunity to combine my interests in marketing, product development and production, I have been able to leverage my business contacts, networking abilities and production skills to help transition and translate this prestigious 30-year offline brand to the Internet. With a team of programmers in Toronto and sales/marketing people in New York, I have helped the BlackBook realize a new product (online portfolios) and new revenue generator (particularly advertising and sponsorship opportunities at the "member services" section of the site). This year aggressive online projects have helped to bring the company an unprecedented 12% growth in revenue for the year to date, a remarkable accomplishment for a long-established company. Unfortunately, the parent company in Toronto (a dot-com) has an uncertain future and has had to lay off many workers. Since I had many opportunities to work on freelance jobs, I decided to take those opportunities and leave the BlackBook before the situation became more tumultuous.

Project Manager
IllusionFusion Interactive/The Corbett Group, 3/98-5/00

352 Park Avenue South, New York, NY 10010
Project manager/account director and pitch manager (at various times) for multi-media advertising and interactive agency with emphasis on rich interactive content community, audio and video compression and encoding for streaming, 3-D effects, Quicktime VR, modeling and animation. Clients include CNN (3-D effects), Sony IMAX, Simon & Schuster (CD-ROM), VH-1 (3-D effects), Coca-Cola/Cherry Coke/Mello Yello (drive-to-web and increased interactivity), Sony PlayStation (chat), BeautyJungle (media services), Prudential Life Insurance (strategic services), Russ Berrie Collectibles (e-commerce), Waterford-Wedgwood USA (strategy and e-commerce), InvesTrade (e-commerce), Sony Direct (CD-Rom), Home Shopping Network (enhanced product display and interactivity), Gateway Computers (B-to-B e-commerce), Fannie Mae (strategic), IBM (B-to-B e-commerce), Chase Manhattan Bank (media services), Direct Hit search engine (site redesign, media planning, strategic planning), m&m/Mars (interactive game/microsite), Andersen Consulting (media banner ads), SkyTV (Latin American site), iNEXTV.

New Media Coordinator
A&E Television Networks/AETN Interactive, 3/96-3/98

A&E Television, 235 East 45th Street, New York, NY 10017
Responsible for planning online community development for purposes of marketing, PR, promotions and e-commerce (home videos and Biography Magazine subscriptions). Initiated online marketing campaigns directed at "Biography" enthusiast community. Developed targeted database of enthusiasts for various A&E sites (e.g., biography.com, AandE.com, historychannel.com). Conducted extensive chat and newsgroup research about A&E properties and their competitive landscapes. Responsible for tracking all Web site activity, particularly in relation to special promotions (direct e-mail); all aspects of CRM/e-care and viewer communications; interactive conference and event participation and trade show promotion; liaise with media planners/buyers and ad sales reps; reports to A&E staff on all Web site and interactive CRM issues.

Computer Applications Instructor
Derry Youth and Community Workshop, 9/87-1/95

10 Bishop Street, Derry, Northern Ireland BT48 9JH

Youth Training Program Tutor in Practical Computer Applications for unemployed youth in Derry's inner city. As a teacher in the Youth Training Scheme, I was responsible for instructing students to understand and use the Windows Operating System and the fundamentals of various office software packages, including WordPerfect, Word, Excel and Access.

PORTFOLIO
MODE

Allure

BlackBook
Sony Intranet
Wachovia
Cablevision
IBM
Nike
Gateway
EileenFisher
Glamour
Avon
Pantone
Younology
InfoRocket
GuyCritical
Katrillion