When promulgating your esoteric cogitations and articulating your
amicable and philosophical observations beware of platitudinous
ponderosity, and let your conversational communications possess a
clarified conciseness and a compact comprehensibleness without
coalescent consistency or a concatenated cogency.
Eschew all conglomerations of flatulent garrulity, jejune babblement
and asinine affectations and let your extemporaneous descantings have
a voracious vivacity without rodomontade sagacity.
In short, speak briefly, say what you mean, mean what you say,
and above all don't use big words!