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HUMAN RELATIONS Our associates, growers, contractors and business partners are the key to our success. We maintain an environment of trust, respect, integrity and safe working conditions. We recognize and respect the social, civic and economic rights of those stakeholders. We train and develop them for them to be able to deliver the highest level of performance. We promote quality systems and teamwork as the key to our effectiveness as a company. CUSTOMER SATISFACTION Our customers are the reason for our existence. All our efforts are geared toward continually improving our products and services in order to exceed their expectations. PASSION FOR QUALITY AND EXCELLENCE We continually work to improve the quality of our products and services. Every associate and partner is responsible for quality. INTEREST OF OUR SHAREHOLDERS Our shareholders enable us to exist. We will conduct our business and financial affairs with prudence in order to provide them with a competitive return on their investment. SOCIAL RESPONSIBILITY We support the government's efforts in improving the well-being of the community by developing social and economic opportunities. We cooperate with the government by complying with its laws and regulations and by conducting our business in an ethical manner. ENVIRONMENTAL RESPONSIBILITY The environment provides us our means of livelihood. We will protect it to sustain its productivity. We provide adequate safety to our workers, mindful of the needs of future generations, thereby ensuring the well-being of the community. |