S.O.A.R. GROUP is a Midwest based telemarketing counseling firm specializing in telemarketing education.  The company was founded in 1997 by Scott Garrels, Ray Vasser, Anthony Arrington and Alphonce O'Bannon.  It was bought out in 1998 by Alphonce O'Bannon and other investors.

Our product is simple:  We provide telemarketing education and counseling.  Through research and experience, we have found that there are multiple opportunities in telemarketing for education in areas such as:

• telemarketing management
• telemarketing representative training
• motivational techniques
• recruitment and retention
• outsourcing services

Due to the tremendous increase in the last 10 years of the use of telemarketing in business, the industry has become very saturated.  The job of a telemarketing representative has become more challenging.  Turnover has also become a significant expense.  It is too costly to swing the revolving door of employees to fill a calling station, let information slip through the cracks because of the lack of good continuity, and ultimately have an unmotivated, poorly trained front line.

A Telemarketing program survives by the success of it's front line.  Most companies spend 50% TO 70% OF THEIR MONEY ON PEOPLES SALARIES.  Yet they spend less than 1% on the training of their people.  In fact, most companies spend more time and money on technology and buildings, than developing people.  This is where we come into play, by focusing on education, our service will improve the productivity of our clients by allowing them to maximize the abilities of their front line players.  We will demonstrate to clients the benefit of placing more focus on the education of heir front lines. he end result will be increased productiuvity, better retention rates, less overhead and more profits.  We see great value in you because you understand the value of an outstanding service.  Therefore, we want to extend to you the tools you desire to S.O.A.R. your company to new heights.