The Success How-Tos of
Money-Making Direct Mail

by Galen Stilson

You'll know what the experts know when you finish reading this dynamic book. You'll discover, understand and immediately put to use the direct mail success strategies and techniques that generate large response and huge profits.

Techniques like constructing your offer; choosing the format most likely to induce prospect intrigue, interest and involvement; how to find, select and use the most responsive mailing lists: how, when, and when not to test; and how to construct your copy, order form and envelope for the best order-pulling responses.

You'll know what works and what doesn't in direct mail. And you'll begin writing and designing direct mail packages that will make you one of the mail order "big boys."

RECOMMENDED FOR:

Mail order operators determined to maximize mail order profits.

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