Asia Online (ISP / Asia Pacific)

Community
Region Based: Hong Kong
Target Audience: Hong Kong, Taiwan, Thailand Languages: Chinese & English

• The ISP business started up at an early time when Hong Kong was still very new to the Internet concept.
• We started with a local community site doing personal and corporate web hosting. The personal web hosting offers free service to the community to create their very first personal home page using online tools.
• Online Tools (Create your first home page) developed in CGI with the following features:
  • Direct upload (ftp) of web pages from the users' webs browser.
  • Choices of different backgrounds and wallpapers with free icons and banner options.
  • Simple guide for HTML beginner and pre-fixed template for quick home page set up.
  • Personal site listing and promotion.
  • Conferences corner and message board for personal users.
• Online shopping mall with the regions' well-known department stores, e.g. Wing On Department Stores.
• Online Credit Card transaction - known as the region's pioneer E-Commerce project.

Marketing & Development:

• Revenue generated from selling online banners ads and advertising sponsor.
  (Citibank, American Express, H.K. Tourist Association, H.K. International Law Society, Elle, Metro Radio of H.K., Toyota, Templeton)
• IT Exhibition - recruiting more then 20,000 users in 1996 when the Internet population was not as high before in Hong Kong and Taiwan area.
• IT Daily (Monthly magazine) launched at the same time to further promote the company's leading Internet activities in Asia.

As the investor changed her direction in late 1997, Asia Online was projecting to a different direction but during her golden time in 1996 -1997, she is the best well-known Local ISP in Asia with the most beloved personal home page hosting service in the region.

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