Case Study: www.hongkong.com

Community, free email
Region Based: Hong Kong and Asia Pacific
Target Audience: Asia Pacific Languages: English & Chinese

www.hongkong.com is one of the region's popular community web site:

• launched at Sept 1998
• Estimated number of registered users:260,000 - 270,000 current users
• Estimated page view per day: 800,000 page view per day
• Easy to remember domain name.
• Large team of producers, programmers and designers

Comments made by general public found in newsgroups, newspapers and bulletin boards:

• Customer service has the reputation of not responding to the users emails.
• Negatives reports regarding the company in the press.
• Negatives reputations in the market, even their own business partners.
• Not doing free web page hosting yet.
• Company's CEO and senior management people were leaving, the company has high staff turn over rate.
• Lack of internal communication.
• "Not as good" pre-sales and post-sales service.