Table of Contents
Market Segmentation
PPT Slide
Market Segmentation
Mass Marketing, Segment Marketing, Individual Marketing
Segmenting consumers by what they drink in the
morning
Analyze-Customer Product Relationships
PPT Slide
Demographic Segmentation
Geographic Segmentation
PPT Slide
PPT Slide
Geodemographic Segmentation
Examples of Two PRIZM Clusters
Examples of Two PRIZM Clusters
Psychological: Psychographic Segmentation
PPT Slide
Global Segments: ‘Strivers’ to ‘Creatives’
From ‘Strivers’ to ‘Creatives’
Behavioral segmentation
Benefits Segmentation: Toothpaste market
PPT Slide
Market Segmentation Television Exercise
Market Segmentation Television Exercise
Develop Product Positioning
PPT Slide
Positioning strategy
PPT Slide
Positioning Strategies: Position your product
Select Segmentation Strategy
Market segmentation matrix: Persons eating at Pat’s
Diner by hours in PBAB and by status
Selected Segments
Target Marketing Strategies: Undifferentiated Marketing
Target Marketing Strategies: Differentiated Marketing
Target Marketing Strategies: Niche Marketing
PPT Slide
PPT Slide
Phoenix Suns Video
Toothpaste Survey
Toothpaste Survey
Toothpaste Survey
Toothpaste Survey
Toothpaste Survey |
Author: M.J. Klemme
Email: [email protected]
Home Page: www.biz.uiowa.edu/class/6m100/xiao |