Global Segments: ‘Strivers’ to ‘Creatives’
Nationality, demographics, and values all play major roles in determining the nature and evolution of global consumer markets
In 1997 Roper Reports Worldwide Global Consumer Survey in their research found 6 global consumer values segments
Segments: Strivers, Devouts, Altruists, Intimates, Fun Seekers, Creatives
The research shows that people in these different segments generally pursue different activities, buy different products, and use different media