The DesktopDollars program centers around a proprietary technology called the ProfitZONE. The ProfitZONE is a bar approximately six inches wide and one inch tall. That bar will remain the top window on the user's computer screen no matter what software program is running. The user will view ads using this window. Upon its launch to the DesktopDollars members, the ProfitZONE delivered over 1 million ad impressions in its first day of operation.