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is a book about making money for your business, lots of money. day after
day, using e-mail. This is not however, a book showing you how to spam
people, that is send them a torrent of unsolicited and annoying e-mail.
No business person ever needs to send spam to make money.
This unique book is designed
to help you and your business turn e-mail into one of your most profitable
and productive tools; which will help you every day. making more money,
making if faster, and serving both your prospects and customers with breathtaking
efficiency, unimaginable just a few years ago.
When you effectively use e-mail,
you're in a position to bring unlimited amounts of your client centered
marketing messages to the attention of prospects and buyers from Akron
to Zanzibar all day, any day. Now, if you follow the guidelines of this
book, all the world that's plugged in is available to you and what you
are selling.
Twelve chapters packed with
Information to boost your Business -- Now! Here is what you will find in
this book:
Chapter 1 details the sensible. profit-making reasons why
you will use e-mail in your business... whatever business you are in. This
chapter will change the way every business desiring profit does business.
Chapter 2 provides detailed information on how to build your
e-mail lists... without spamming anyone. Smart companies are developing
vital e-mail lists right now...
Chapter 3 takes up the question of how to store and use these
data. For the first time, detailed information is given to the critical
listserver tool, what it is, how it works, how you will turn it into the
next "must have" profit tool.
Chapter 4 deals with the development of your e-mail marketing
campaign. After you read this chapter you will never, ever engage in listless,
undirected e-mail.
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E-Mail Eldorado May Be The Most Significant Business
Book You Ever Use.
In Chapter 5 you will find out how to use the right words
in the right order to motivate people at the receiving end of your marketing
communications.
Chapter 6 is about how your website fits into the whole e-mail
marketing scenario and how to turn that site into something compelling,
motivating absolutely client centered and focused to increase your profit.
Chapter 7 deals with something entirely new in marketing.
"Minute by Minute Marketing". Minute-by-Minute Marketing is about pacing
for your client-centered messages. How many should there be, when should
they be sent, what should they say?
In Chapter 8, you learn how to develop your client-centered
e-mail newsletter and turn it into an effective marketing communication
which can be sent often, even daily.
Chapter 9 presents important information specifically designed
for people running service business of any kind. The focus is totally on
what service businesses, often smaller, less automated, more resistant
to technological innovation, can do to turn e-mail into a consistent profit
tool.
Chapter 10 takes up the matter of how to use e-mail to sell
your product(s). Used conscientiously this chapter increases your product
sales and provides you with a profitable structure for daily work.
Chapter 11 focuses on how to use e-mail to build more monthly
income in network marketing. Network marketing is one of the most technologically
backward industries around, relying as it does on expensive faxing, mailing,
phone calls, meetings, and ineffective "warm marketing". Here for the first
time you learn just how to turn e-mail and the Internet into the tools
you need to grow your network marketing organization.
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Chapter 12 summarizes the key points in the book and provides
additional resources for readers who are given detailed instructions on
how to implement what they have learned in this volume as fast as possible
and for the largest possible gain.
This is a book for two kinds
of people -- people who don't yet have e-mail but who must get it and learn
to use it FAST to remain competitive ... and those who, having e-mail.
have not yet learned how to turn it into the maximum profit tool it can
be for your business. People in both groups stand to make increasing profits
as they learn and apply the detailed, step-by-step information in this
extraordinary book.
In the telling words of Dr.
Jeffrey Lant: "The world is being divided into two camps, those with e-mail
and those without. Those without will increasingly fall by the wayside,
counting for less and less. They cannot reach and work with people in the
sensible, profit making ways e-mail allows. E-Mail El Dorado is The 14th
book by international renowned marketer Dr. Jeffrey Lant.
#1798 ... 184 Pages ... $29.95
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