900 KNOW-HOW

You Could Be Sailing The Caribbean Making Money Around The Clock!

THE IDEAL HOME BUSINESS

How would you like to sail in Hawaii or cruise the Caribbean or travel to Europe, playing and having fun and all the while earning money hand over fist!

You can do just that after you launch your own 900 number business and sell pre-recorded information over the telephone to a national market -- 24 hours a day, 365 days a year. Learn the secrets to one of the most exciting business opportunities of the century. This industry exploded from zero to $975,000,000 in merely four years! And it has only just begun!

EASY TO START

You will be amazed how easy it is to start your own 900 number business. Very low start-up costs are normal for this industry. Work part-time from home or from anywhere in the country. The only equipment you'll need is a touch-tone telephone!

ENORMOUS POTENTIAL

Your potential market is huge -- the entire country -- and it's only a telephone call away. And best of all, the telephone company collects all your money for you -- collection costs are zero!

LEARN HOW

To launch a profitable 900 program, you must learn the secrets to success. Which 900 programs work, and why. What pitfalls to avoid. You need honest advice from experts -- people who have seen the mega hits as well as the flops. You need 900 KNOW-HOW: How to succeed with your own 900 number business. This new book is crammed with 336 pages of honest straightforward, nuts-and-bolts information.

ALL NEW 2ND EDITION

Because of its huge popularity and acceptance as the industry's "bible", this book was recently expanded to almost double the size of the first edition. Now 336 pages with 11 appendices, a list of 130 service bureaus, the latest FCC and FTC rules, and a 900 Roundtable discussion with the industry leaders! And still only $19.95! Wow! A super human effort on the publisher's part to bring you meaningful information at a value price.

Partial table of contents:

INTRODUCTION
Background... The Future... Definitions.

SERVICES AND APPLICATIONS
Delivery Options... Applications... Timely and Specialized Information... Entertainment... Polling... Fundraising.

WHAT MAKES THE 900 INDUSTRY UNIQUE?
Premium Billing Services... Instant Market Testing... Direct Response.

THE DISADVANTAGES
Public Perception... Regulation and Oversight... Snake Oil Hucksters... No Free Lunch.

GETTING STARTED
Research... Your 900 Idea... Program Sharing.

MARKETING AND MARKET RESEARCH
Target Markets... Media Choices... Print... Radio... Television... Direct Mail... Advertising Agencies... Competition... Media Partners... Low-Cost and No-Cost Advertising.

CHOOSING A SERVICE BUREAU
Why Do You Need a Service Bureau?... What is a Service Bureau?... Equipment Capabilities... 900 Number Ownership... What to Look For in a Service Bureau.

FINANCIAL PROJECTIONS
Start-up Costs... Recurring Monthly Costs... Variable Costs... Projection Revenue... Break-even Analysis.

MEASUREMENT & TESTING
Advertising Schedule... Testing Strategies... Customer Database.

CONTESTS, GAMES & SWEEPSTAKES
Legal and Regulatory Environment... Promotional Fulfillment Services.

PARTING THOUGHTS AND ADVICE
What's Working?... Targeting a Market... Packaged Programs & Program Sponsoring... Get More Help... Words of Wisdom.

RESOURCE GUIDE
Magazines and Newletters... Trade Conferences & Expos... Books and Directories... Trade Organizations... Alternative Newspapers... Law Firms.

ENDORSED BY EXPERTS ACROSS THE COUNTRY

"A superb job of gathering and conveying the information... crammed full... concise and accurate. I highly recommend it for anyone who is contemplating going in the 900 number business."
- Ed Durham, Editor, Home Income Reporter.

"900 KNOW-HOW explores this explosive industry in depth, including what pitfalls to avoid, the costs involved, and what kinds of 900 programs have been successful."
- Business Bookshelf, Business Opportunities Journal.

"You'll get a nuts-and-bolts guide to starting and operating a 900 service... start-up and monthly operating costs... ways to effectively market a 900 service... details on types of services that are successful."
- Barbara Kaplowitz, Editor, What's Working in DM and Fulfillment.

"This is the bible of an industry that shot from $0 to nearly $1 billion in annual sales in only four years."
- Duncan Anderson, Book Reviewer, Success Magazine.

"The first comprehensive how-to book about launching a 900 pay-per-call business... explores the ever growing pay-per-call industry, including pitfalls to avoid, effective marketing, the most successful programs to start, and much more."
- Income Opportunities.

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