This book includes the inside story on:

• Seven key societal trends that will drive consumer acceptance of Internet commerce and how to take advantage of them.
  
• How to use the web to maximize efficiency and communication inside your company.
  
• Business models and experiences that work for the Internet.
  
• New ideas for on-line advertising, direct marketing and public relations.
  
• Key concepts that are driving the formation of virtual communities and the key players in the phenomenal growth of on-line commerce.

For every entrepreneur who wants to send a personal star into cyberspace,
The Best Internet Businesses You Can Start is the one start-up book needed. Included are profiles of dozens of web businesses that will give you a glimpse into what inspired these pioneers, what it took to make it happen, who the customers are, and how to get their attention.

A few years ago, there were less than 100 profitable businesses on the Internet. Now there are hundreds of thousands, with more being launched every day. Covering all aspects of web-business start-up, The Best Internet Businesses You Can Start focuses on everything from setting up your first web site to effective marketing techniques to delivering the goods, customer service and much more.

Nearly one out of every four adults in the United States and Canada or 50.6 million people are Internet users... more than twice the number 18 months ago. These dramatic statistics revealed in a Nielsen survey released in March 1997, show that the on-line world may ultimately fulfill the promise on which more and more companies are banking -- reaching the masses.

And even though small business generally has been slow to tap into cyberspace, an increasing percentage -- even if they don't operate their own web site -- is using the Internet to do market research, improve customer relations and keep up on legal and legislative issues that may affect them.

It's vital for small firms that haven't done so already to begin putting the Internet to work for their business.