Björk's "All Is Full Of Love" will be featured at the Great Expectations Exhibition.

Great Expectations Exhibition
The international touring exhibition has been created by the British Design Council and covers architecture, advertising, graphics, medical and consumer products, vehicles, film, new media, fashion and textiles. At each venue, seminars and other events are organized around the exhibitions to discuss issues common to global business audiences and also forge lasting international links. New exhibits have been added since Great Expectations attracted 55,000 visitors in two weeks in New York.


All Is Full Of love
When the whole MTV revolution started, the goal of most music video was, at best, to sell a piece of music visually. At no point was the video ever to artistically eclipse the music it represented artistically. There was no room for the notion that the video was more than a representation of the original audio product.

In recent years this has changed. The new generation of music video directors are audio/visual mix-masters who fuse music and video, creating a one-to-one relationship between what you see and what you hear. Chris Cunningham is one such director.

For Icelandic pop-vocalist Björk's single, 'All is Full of Love', Cunningham broke down his vision of the video the way a choreographer would a tempo, so that the whole thing evolved purely from the music. Rather than being a filmmaker who works in music, forcing his ideas onto the track, Cunningham has created a coherent sight and sound experience.

As a British director at the crossroads of digital technology in both music and video, Cunningham merges two vastly divergent sensory capacities to push forward the goal of next-generation music video: a true union of the aural and visual.

Drawing inspiration from the song's lyrics, his first thoughts, 'sexual,' 'milk,' 'white porcelain' and 'surgery' found their visual outlet in an antiseptically surreal, medical/industrial assembly line that pieces together android versions of the singer and her lover. The overt presence of machinery harmonizes with the languid techno-based song.