Tell me, what do you love about the new scent?
I get so many compliments. Mostly from women but also from jealous guys wanted to know what it is, and how I got it. The good thing is I got to have it first before anyone else could get a hold of it.
By the way, were you moving the bottle?
It's magic. Okay, a couple of guys were pushing me from the back.
So how long you been modeling?
It's been 2 and a half years though it doesn't feel like it. It only got really serious when moved to New York. Before that, I was just figuring out what it was all about. And it's definitely busier now.
Has it changed you?
Yeah, I think it has. Travelling, experiencing new cultures, meeting people from all over the world has made me view life differently than I used to. Living in NY was a challenge. There you encounter such extremes. Seeing a person sleeping in a cardboard box next to Donald Trump's apartment is weird. So I appreciate so much more now. In Sweden, where I'm from, it's very in between. You won't see people sleeping in the streets, nobody is super rich, so it's fairly safe, kinda like here in Singapore. I'm closer now than ever to my family; though, I've always loved them, they come first now. Personally, I just think modeling is the best 'life school' there is.
Why modeling?
It wasn't something I thought about. I just went down to Milan with a friend. I remember I'd never been to Italy before, never traveled a lot. I had just come out of the army service which is compulsory in Sweden and I was going to g to advertising school. Within a month and a half, I had seen Rome, Venice, Capri, Naples, Florence - all these amazing places that just captured me. From then on, I can't believe where the time went. Whatever I do, I just go in a hundred and one percent. There hasn't been a lot of free time but time doesn't stand still. It just flies when you're having fun.
Is there a lucky girl in the picture?
Er...um. I have a couple of friends who are girls. See no rings on the finger! I lead too busy a lifestyle to have a serious relationship. So far, I have not met her yet.
What is an attractive quality to you?
The heart. If she's a good person, I'm automatically attracted to her. And if she happens to be the most beautiful person in the world, that adds to her beauty. But if she doesn't have a heart, all of a sudden I realize that she is not that beautiful after all. I think that is definitely the most important thing about a person.
Do you know anyone who fits that description?
My mum comes the closest.
Who else makes up the family?
There's Max, my younger brother, who's 22 and a physiotherapist, Karolina, my 18 year-old sister who's in university, mum and dad and our dog. She's a sweetie, the dog. She just goes nuts when I come home after a couple of months. It's nice to get all that attention.
What was your first modeling assignment?
The Versace campaign with Bruce Weber. After that, I dreamed of getting dressed in Hugo Boss clothes. Who would have thought I'd become the face for Boss.
When you're not modeling, how do you dress?
When I'm not parading in a Hugo Boss suit, I love the new sports wear line which is cool. Back home, I love my Levis501 and wear my bike clothes.
How could you sum up yourself?
I am a guy who loves LIFE.