Michael Learns To Rock

Biography

   1988                      Formed.
   1990                      The band was on its way.
   Sept. 1991             Released their first self titled album.
   Feb. 1992              The album went double platinum and the song "The Actor" became their first No. 1 hit single,
                                 not only in Denmark, but also in the other Scandinavian countries.
   Spring, 1992        "The Actor" went No. 1 in all radio stations in Indonesia and just this one song, the album
                                 climbed to platinum stages within 3 months.
                                 The news of success in Indonesia soon spread to Malaysia and Singapore, and in both
                                 territories, the album was released and received gold.
   Dec. 1992             Made their first promo concert tour to South East Asia.
                                The album reached 400 thousand units sold in the South East Asian region and in Scandinavia.
   Oct. 1993             Their second album "Colors" was released.
                                 It contained not less than 3 No. 1 hit singles, and it was given priority status in Indonesia,
                                 Malaysia, and Singapore. The first single "Sleeping Child" hit all radio stations by storm, and
                                 2 more territories, Thailand and Philippine became excited by "The Actor".
   1994                     Visited all 5 territories.
                                 Everywhere they went, the crowd was outstanding and to certain degree totally out of
                                 control. The band was easy to work with and they showed a great deal of respect for the
                                 local customs in each country they visited. They did 15 TV interviews in Thailand in less than
                                 2 days, and the media loved them and supported them in the way no other international band
                                 had been supported before. Concerts in Singapore, Jakarta and Kuala Lumpur became major
                                 events. The one in Bangkok became the most successful one ever.
                                 "Colors" sold more than 1.1 million units in 19 countries and it achieved more than 20 platinum
                                 awards in Europe and South East Asia.
   Dec. 1994             Received the Grammy for the best performing actor of the year.
   Feb. 1995              A South East Asian award was given to them in Singapore.
  Aug. 1995              Released their third album "Played On Pepper" in both Scandinavian and all territories in the
                                  South East Asian region. Also Taiwan and Hong Kong were committed to the band.
                                  The first single "That's Why (You Go Away)" was charting faster than any other singles,
                                  and in some countries, you could find 3 MLTR songs on the chart at the same time.
   1995-96                 Made 3 combined promotional concerts tours to the South East Asian region. Several
                                  countries had visited twice. And for the first time, MLTR gave concerts in Thailand in 4
                                  provinces outside of Bangkok.
                                  Started to appear in Channel V, the most important satellite broadcasting in the region. TV
                                  supports surely helped for the band's popularity and sells in new markets.
                                  Visited India and Arabia, and gave their first Indian concerts in madras, Ban galore.
                                  With "Played On Pepper", Japan showed interest for the first time, and they returned the
                                  band for even twice.
                                  The very impressive success story in South East Asia only increased the interest in Europe
                                  outside of Scandinavia. And some countries started to see good results on radio. Switzerland
                                  led the way.
                                  "Played On Pepper" sold more than 1.2 million units and received new resplendent records in
                                  most territories.
   1996                       Released a "Greatest Hits" album in Malaysia, India, Arabia, Japan and South Africa.
                                  The "Greatest Hits" collection contained all the hits of MLTR, including two new songs taken
                                  from the coming new album. One of the new songs, "Paint My Love", was released in Sept.
                                  and became a No. 1 hit within a few weeks.
   Oct. 1996               Went on the most compressive promo tour to the South East Asian region.
                                  Interviews were made with all the International TV stations in Korea, Malaysia and
                                  Thailand. Territories which cannot be included in this trip flew their members of the media
                                  and interviews were all arranged.
                                  The song "Paint My Love" has been vital for the huge success of the MLTR's "Greatest
                                  Hits" album. They've sold more than 2.4 million units and in some countries, the album was
                                  the best-selling international record ever.
   Sept. 1997             Released "Nothing To Lose" album in Denmark, Singapore, and Malaysia.
                                  This album was also released in a limited edition version (available in Australia, Malaysia,
                                  and Singapore) featuring bonus VCD with Interview, "I'm Gonna Be Around" (MTV Karaoke
                                  Version), Success Story, and "That's Why" (MTV Karaoke Version).

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Copyright  1999  Fei