Paradise Records

PARADISE RECORDS

MUSIC AND FASHION ARE ALWAYS THE PASSION...


Yeah baby,
it's ALL about the music...
all about the art.
Don't think it's ever gonna change.


I don't wanna make the web site a touting' of all my personal achievements, though there have been many.

PARADISE RECORDS was actually a second stage in my musical career. I was an avid music listener and collector. I studied art all through school. I wanted to be a fashion illustrator and designer and went to college for that..but i wasn't flamboyant enuff, not then anyway.
At the time, I had caught the Saturday Night Fever and all. I got my first D.J. mixer about 1976...I would buy all my dj-gear and records in the city.I thought it was such a "drag" that I couldn't find the newest releases out in Long island. So I decided to open up my own store.


I come from a family of bodega owners. At 19, after deciding that a career in fashion was not my passion, my mom suggested I open my own business. I wondered, "what would I sell?" WHORES? CHEEBA? BREW?

No. I thought, well damn I love music so much, and I had already established a D.J. name for myself in the hood as D.J.PARADISE. So I thought that a "WRECKA-STOW" just might work.

Honestly, I had no doubt that it would.



I decided to do it.
My funds were none.
I hand-painted my sign
for the front entrance of the store
@ 1293 STRAIGHT PATH
in WYANDANCH, NY!!!

I started with candy, school supplies and magazines, newspapers, sodas and cigs on consignment. Every penny was reinvested to make the business grow. Somehow, I made the rent each month. My blessed Abuelita, recognizing my achievements and zeal...loaned me 3 grand to get some vinyl's.

That really started the game. I would buy my records from 2 Frankie's - my papi over at ROCK & SOUL on 7th avenue. They were so cool. I bought all my dj records there, and they were kind enuff to sell to me on a wholesale tip. And the bella there who is still looking fabulous today...(some 20 or so years later) gave me the names to some record distributors. I met Frank Mendez, who worked at RECORD HAVEN on 10th Ave. in Manhattan. I also got product from TAPE KING on 19th Street. Dave Crockett was my man there.


My first big single was "RAPPERS DELIGHT". I sold BOXES of it.
Also, TOMMY BOY RECORDS had just started.
I remember the sales rep soliciting records from the trunk of his car back in 1980.

Things were good... actually GREAT. I ate, drank , lived and slept in PARADISE.
I worked the store 7 days a week. No girlfriends, no boyfriends - it was about building the store.

Disco, rap and r&b were not easily available in retail music stores where I lived, - so I was successful. I had the d.j. set up in the store, we had all the records available for in-store play. I broke many new releases. Plus I was fortunate to be on the same vibe as THE PARADISE GARAGE, in the sense that I had come up with the D.J. name back in 1978 or so, I was also feeling the Larry Levan Vibe (R.I.P.).

Believe me, I was out there, doing parties, battling other DJ's in the public parks, and having lots of fun. This was back in the days when you could take your set out and play publicly on a hot summer day and no one would fuck with you. I remember playing in Wyndanch Park many a time... rolling up on some non D.J., blasting his system out as I played the same exact record at the same spot and moving the crowd to my side! It was fun! I was young and crazy. There was so much respect and appreciation. No fights. In fact I would get lines of cold ass COLT 45's, OLOC ENGLISH and Cheeb from the well wishers to keep the party goin'! I loved that shit. Drank, smoked and KFC'ed all of it. What a blast!

I wanna just mention my D.J. influences in da beginning. It was D.J. Roy Thode and Bobby "D.J." Guitarro.

The ONE club that moved me, and started the frenzy was GALAXY 21 !! Walter Gibbons was the man who worked those wheels of steel.

I must give a shout out to 2 d.j.s out in Long Island who were super talented. They were D.J. Pleasure, who helped me by advising gear for the start of my career, and my Latino brotha, D.J. Nelson P.R. Both of these guys were awesome. I was definitely influenced by them.

Also back then, FOR THE RECORD Record pool started. Judy Weinstein was someone to recognize as well as for her efforts in starting a great pool. The entire dance music scene was booming, it was a great time to have started my business.

I was doing very well, though encountering some challenges. A friend of mine, named DJ Anne tipped me on a new store location in a strip mall. It sounded like a good idea to get more traffic. I then moved to 147 Bayshore Road. This location ended up being a gold mine for me! People from all over starting coming in. I had created a niche market, specializing in 12"vinyl. I had a huge D.J. clientele. On Fridays I offered wine, cheese and crackers to my customers...(we puffed a little too!). I had yearly customer appreciation, and anniversary parties...(the pictures prove how much fun we had!)

I never took the success for granted, I started the biz at 19. I was doing so well that BILLBOARD asked me to be a reporter to their new 12 inch singles sales chart. I was invited to the party they had to launch it. After that I was receiving promos, invitations to artist release parties for Stephanie, Mills, Carolyn Townes, Colonel Abrams, Pattie LaBelle,.... Everybody - all the time. WHAT FUN!

Anyways, let me wind this all down. Biz was great. It was a wonderful experience. Now you may ask - what happened?...well, as with all parties, they do eventually end, (THINK STUDIO 54). I was really young and well, as savvy as I was, it was my first business venture. Made some mistakes...plus music was changing back in 1986. Later on, my interests changed. I wanted to MAKE THE MUSIC. So my little brotha Alex was groomed to take over. I passed the the PARADISE RECORDS banner, scepter & crown to him. "YO LITTLE BROTHA" did very well. I decided to "GET MY EDUCATION" and go to Five Towns College in Seaford and earn my degree in AUDIO RECORDING and BUSINESS MANAGEMENT. Alex took care of biz, as I went off to enter the next stage of my becoming. This is where the foundation for MISS GIRL RECORDS and stuff would start.

I wanna give shout outs to the best employees I had who helped me make PARADISE RECORDS such a success - William Wright, Eric Ward, Mike Ward, Thomas LaBird,Christine Rehill, Donovan Lee and William McCoy. Some of us, at the start, were not even 18 yrs of age...but we worked really hard. We created a great business a fun place to work and shop. My SINCEREST THANKS TO ALL OF YOU. MISS THE HELL OUTTA ALL OF YA!

PARADISE RECORDS opened its doors in 1979 and kept having the cops come and tell me to lower the music 'til 1997!!!."HOW DO YOU KEEP THE MUSIC PLAYING?!?!"

"Looking for a classic disco, or r&b cut on vinyl?' Email me and I'll see if we have it available, okay?"