This is a sample web site for a used car dealer...You!
Your own site could look a lot like this, or, you can design your own
site.
The reader is coming to this site for information. The information that
he is seeking is your inventory of used cars. If he can find the car he
wants, at the price he wants (or something even close), then the reader
wants to see information on your credit policies, your guarantee, and the
possibility of unloading his old car.
One quick way to lose the trust of your prospect is to provide him with
an out of date inventory. Of course, you're going to sell cars every day,
and your inventory is going to differ slightly from your web site. But if
a reader finds that a substantial portion of what he sees here is different
than the reality he finds when he calls you, he's going to think that your
site is a ruse, just a trick. Sarrick Systems web sites can be changed daily
by you, so your site can always be up to date. Plus,
you can scan in pictures, or use a digital camera, and showcase as many
of your cars as you want.
Your web site will provide advertising that is available 24 hours a day,
7 days a week, at a cost that's low, maybe even free. It's not true anymore
that you have to spend a fortune here, and not get any results.
An ever increasing proportion of your customers are 'on line', and use
the web to make purchases, or search for potential purchases. More and more
of your competition is on the web. You must establish a presence here before
your competition takes your market away. |