1. Developing and/or new categories which have not realised their latent potential OR 2. FMCG in a relevant company/environment |
Maintaining brands that need no inputs/do not feel the need to innovate doesn�t excite
me much - there needs to be a strong drive within the Co. to better their
brand (not just their sales) continuously I�need to make a difference: - strong brand with low differentiation/passion (eg:Coke) or - stagnant/new brand/category (Kodak, Kelloggs) |
My varied experience opened many doors, but choice can and does lead to a quandary.
The soul-searching quest for answers to the issue 'What do I want to do' or
'What excites me most' or 'Which industry/category could evoke & sustain my passion
& interest' has been a constant evolutionary process, getting re-visited,
turned-inside-out and refined day after night after day, and finally, decisively
settling down: Challenge is my adrenalin, and I want to sink my teeth into a category and/or brand with challenges, problems or barriers - that which has strong market potential but is performing below expectations/could perform much better - for example, has low penetration or stiff competition. Which translates into my Focus: |
My Industry/Category Focus |
Am I relevant for you & vice versa? |
