Building Competitive Advantage through Functional-level Strategy
Objectives-Be able to:
1. Discuss how an organization can build and maintain a competitive advantage through its choice of functional stragegies.
2. ID the different steps that can be taken at the functional level to improve an organizations efficiency.
3. ID the different steps that can be taken at the functional level to improve the quality of a firms product.
4. ID the different steps that can be taken at the functional level to improve and organizations ability to innovate.
*Know the opening case and Figure5.1 A typical long-Run unit Cost Curve and associated dialog
*Know Fig5.2 Econimies of Scale and learning effects
*Know Fig5.3 A typical experience curve and associated dialog
This will be discussed in depth in the B484 class on 18 February 1999 in 136 Doudna. Supplementary-Learn more about learning curves by going to:learning curve turorial
Sample Questions. Some of these may be used on exam 1. Other are samples of the types of questions useful for review.
T F Justify why or why not-may be an option here
T F 1. Building customer loyalty can result in lower costs
T F 2. One source of economies of scale is greater division of labor and specialization
Essay
1 Discuss the primary motivation that drove the merger of Chemical and Chase Bank