C7 Competitive Strategy and the Industry Environment
This topic extends the analysis of business-level strategy and will be lectured/discused on tuesday 9 March,1999
Know the different kinds of competitive problems that exist in different industry environments.
Know the problems of developing a competitive advantage in a fragented industry and possible solutions
Know the problems of maintaining a first-mover advantage.
Know the main kinds of competive strategies
Be familiar with
the opening case.
Know the problems and issues in the Strategy
in Action series in this topic.
Call up Wal-Mart as a URL on the
web and write up how this firms competitive strategy has developed
over time (10 points)(Keep this typed report(approximatly 250-300 words)
in Journal #1)
Answer the two questions to the closing case-
Goodyear,(10 points) and keep a typed copy in Journal #1
Last