This topic will be lectured/discussed 30 March and 1 april (period 1)
* The principle concern of corporate strategy is to identify the business areas in which a firm should participate in order to maximize customer satisfaction, quality and maximize long-run profitability * Be familiar with the value chain( see fig 9.1,9.2 * Be familiar with SinA 9.1
* Know the arguments for and against Verical Integration
* Be familiar with Cooperative relationships abd strategic outsourcing
* Be familiar withb SinA 9.2 and 9.3
* Know Diversification strategy and the alternatives
* Be familiar with SinA 9.4
* Visitmotorola.comAnswer four questions on page 309 of text. Type these answers in Journal #1 .This is the last of journal #1 assignments . Journal#1 is due 15 April,1999.