Internal Analysis; Resources, Capabilities,
Competencies, and Competitive Advantage(Selected Notes/updated periodically)
Objectives-Be able to
Discuss the causes of competitive success and failure.
Discuss the role of efficiency, quality, innovation, and customer responsiveness in building and maintaining a competitive advantage.(building and maintaining distinctive competencies)
Familiar with the concept of the value chain
Discuss the terms:distinctive competencies, resources and capabilities.
ID the factors that influence the durability of a firms competitive advantage.
ID the factors that determine the height of barriers to imitation.
Explain the role played by organizational inertia, past strategic commitments, and the Icarus paradox in the failure of many formerly successful firms.