Scientific Advertising 
By Claude C Hopkins
 

Chapter 01 - How Advertising Laws Are Established.
Chapter 02 - Just Salesmanship.  
Chapter 03 - Offer Service.  
Chapter 04 - Mail Order Advertising.  
Chapter 05 - Headlines.  
Chapter 06 - Psychology.  
Chapter 07 - Being Specific.  
Chapter 08 - Tell Your Full Story.  
Chapter 09 - Art In Advertising.  
Chapter 10 - Things To Costly.  
Chapter 11 - Information.  
Chapter 12 - Strategy. 
Chapter 13 - Use Of Samples.  
Chapter 14 - Getting Distribution. 
Chapter 15 - Test Campaign. 
Chapter 16 - Leaning On Dealers. 
Chapter 17 - Individuality. 
Chapter 18 - Negative Advertising. 
Chapter 19 - Letter Writing. 
Chapter 20 - A Name That Helps. 
Chapter 21 - Good Business.