Information is the life's blood of any organization. How a company or group presents their information can be very important to understanding what the company or group is all about. It is the presentation of information that keeps people coming back over and over again. Information that is put out on the net as stale dry data can lead people away from your site and that hurts your business or group. You want to present your data in a straightforward manner, which is to the point, and as direct as possible while keeping the viewers attention.
Graphics is still the best means of presenting raw data in a manner that keeps the viewers attention. A good graphic no matter if in a graph or image format can tell a viewer more at one glance than a hundred words flashing across a monitor screen. The trick is to utilize the right number of words to complement the graphics used to relay the raw data.