It's True: I Want It The Burger King Way
Source: Backstreet Boys News Site
August 10, 2000
Toronto, July 27, 2000
Backstreet's back in Toronto filming a series of commercials for an up and coming Burger King promotion. They'll be in town until Friday but are not scheduled to make any public appearances. According to Bill Gray of Burger King Canada, nearly a mile of downtown streets had to be closed down on Thursday to accommodate over a thousand fans hoping to catch a glimpse of the Boys while they were filming at a new and yet to be opened restaurant in downtown Toronto.
The promotion will run for 6 weeks in Canada and the USA. It starts on Monday, August 28 and ends on Sunday October 1. BK will be serving up a whopping amount of new material from the Boys including a 45 minute video and 3 CD's containing 12 songs in all. Each CD will feature the world premiere of the next BSB single entitled It's True. The promotion will target younger fans as well. Each week, Kid's Club meals will include a different interactive BSB Cyber Crusader figure made famous by Stan Lee's Backstreet Project. Something tells us that kids won't be the only ones munching on Kid's Club meals this fall.
Here's the release schedule for the promotion:
Week #1
The first week will feature an audio CD and a 45 minute video complete with live performances and backstage coverage of the Spring 2000 Into The Millennium tour. The video is entitled For The Fans and will cost $4.49 ($2.99 in the USA). When asked if this video was in any way related to the mysterious/phantom release of "Standing Room Only", Gray suggested that it was possible that "some" of the material may have originally been shot with that project in mind.
CD #1 will contain the following tracks:
- Larger Than Life (Live)
- Back To Your Heart (Live)
- All I Have To Give (Live)
- It's True (World Premiere, Studio)
- That's What She Said (Studio)
- All I Have To Give (Acapella)
Week #2
CD #2 will contain the following tracks:
- The One (Live)
- SMTMOBL (Live)
- Quit Play Games (Live)
- It's True (World Premiere, Studio)
- That's What She Said (Studio)
- All I Have To Give (Acapella)
Week #3
CD #3 will contain the following tracks:
- I Want It That Way (Live)
- Don't Want To Lose You Now (Live)
- Don't Want You Back (Live)
- It's True (World Premiere, Studio)
- That's What She Said (Studio)
- All I Have To Give (Acapella)
Gray suggested to us that there will be plenty of copies to go around for everyone, saying that they had "ordered heavily this time" based on their experience with a recent and unexpectedly popular Pokemon promotion. He also told us to expect the new BSB album on October 10, a date that BMG is trying hard to keep.
BK is also sponsoring the Boys next tour which is slated to begin later this year and cover a minimum of 50 cities in the USA and Canada. They'll have 25 backstage passes to give away for each and every show, some of which will be available in online contests. Stay tuned for more info.
