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BSB in Toronto To Shoot Burger King Commercial - rollingstone -
Backstreet mania hit Toronto July 25 when a local radio station leaked that the
pop stars were in town shooting a Burger King commercial over several days at
various locales. The shoot is for a BK Boys promotion which will launch in late
summer or early fall. Burger King will be promoting a behind-the-scenes video as
well as compact discs that feature one new song from the Boys' upcoming album,
as well as previously recorded but "never aired" songs by the BSBs. The CD will
be a purchase-with-purchase offer at participating Burger King restaurants.
According to a BK source, there will be three commercials shot in Toronto, two
geared toward adults, the other geared towards younger consumers. The spots will
air in Canada before the U.S.
"Backstreet in Toronto"
By STEPHANIE McGRATH
JAM! Showbiz
Toronto Backstreet Boys fans may be shocked to hear that the five pop princes are filming commercials very close by.
That's right, A.J., Nick, Brian, Howie and Kevin are shooting three commercials in the Toronto area this week in preparation for their Burger
King promotional campaign.
But according to Bill Gray, Burger King's national merchandising and promotions manager, the boys won't be making any glamorous public
appearances during their stay.
"They'll be here till the end of the week," Gray says. "They're here to work and they're working very hard. We didn't want anyone to know they
were here but there was a leak."
Gray says the commercials will be advertising an exclusive Backstreet Boys merchandise offer that will kick off in Canada on August 28.
Starting on that date, Burger King customers will have the opportunity to buy a 45 minute fan video that features footage of the Backstreet
Boys backstage and their live performances. Three interactive CDs will also be on sale.
"The three CDs will have a half an hour of new music," Gray explains, "live renditions of their best hits, a new single and a cappella versions of
some of their popular songs."
The boys are also making sure their very young fans are satisfied. During the BSB/Burger King promotion, young children will get a Backstreet
Boy super hero figurine with their kid's meal.
Gray went on to say that Burger King will be sponsoring the Backstreet Boys' upcoming 50-date tour in support of their next album, expected to
be released in October of this year. According to Gray, the tour will kick off later this year."