LONDON, Ont. -- A.J., Howie, Nick, Brian
and Kevin could be joining you for a meal some
time soon.
And if you don't recognize the names, you
obviously don't have a kid pestering you to go to
Burger King every week for the next five weeks.
The fast-food chain has teamed up with the
Backstreet Boys for its latest promotion -- an
offer of CDs and videos from the the singing
sensations and action figures of each of the Boys.
People were lined up at some London Burger
King outlets when they opened their doors at 7
a.m. yesterday, the first day of the promotion,
said Dennis Winkler, owner of six of the London
franchises.
"I'm expecting it to be as big as the first Pokemon
one that we ever ran," he said.
"I ordered as many as I can get my allowance for
and I'll probably run out of those early."
Burger King has organized the promo to
encourage repeat business. A different action
figure is to be offered each week and the CDs
and videos will also change regularly, meaning
fans have to come back week after week to get
the whole collection.
The Backstreet bric-a-brac is marketed in
combination with meal packages sold by the
restaurants. The action figures are free with the
kids' meals; the CDs and videos are an extra cost
with different meal packages.
Brian Thomas Littrell ~ The Golden Voiced Backstreet Boy
- Established Jan 1999 -