Backstreet Boys, Brad Pitt and Julia Roberts Among Winners of Rit Dye Entertainment Style Awards

SOURCE: Rit Dye
Press Release

Backstreet Boys, Brad Pitt and Julia Roberts Among Winners of Rit Dye Entertainment Style Awards Internet Voting Decides the Most Stylish and Stylishly Worn Costumes in Film, TV and Music Videos ENGLEWOOD CLIFFS, N.J., April 16 /PRNewswire/ -- The public has spoken on who looked the best onscreen this year, as voting has concluded on the Rit Dye Entertainment Style Awards, honoring the most stylish -- and stylishly worn -- costumes in film, TV and music videos, with stars such as the Backstreet Boys, Brad Pitt and Julia Roberts taking top honors.

The public logged onto www.ritdye.com to make their opinions count during voting that finished on April 8. Male and female celebrities were selected in each category based on the uniqueness of their characters' wardrobe and the style and panache with which the costume was worn.

The most resounding victory was posted by the Backstreet Boys, whose ``Drowning'' video took more than 50 percent of the votes cast in the male music video category, outdistancing nearest competitor Usher (nominated for ``You Got It Bad'') by almost a three-to-one margin.

Two categories came down to the wire. Destiny's Child (``Bootylicious'') edged Britney Spears (``I'm A Slave For You'') by the scant margin of 25.6 percent to 24.1 percent in the female music video category, while Julia Roberts (``Ocean's Eleven'') held of Reese Witherspoon (``Legally Blonde''), 36.7 percent to 33 percent in the film actress category. Roberts' ``Ocean's Eleven'' co-star Brad Pitt also won for film actor.

Winners in the television categories were Sarah Michelle Gellar for ``Buffy the Vampire Slayer'' and Matt LeBlanc for ``Friends.''

Rit Dye has been the leading supplier of home fabric and craft dye for more than 80 years, and it is an integral part of the costume design process in the entertainment community. It is used by a majority of today's top costume designers, who rely on Rit Dye for its versatility and ease of use. Rit Dye has been used in blockbuster films from ``Titanic'' to ``The Mummy Returns.''

``I think the public did a terrific job in choosing from a great list of nominees,'' said Robert Kaufmann, senior brand manager, Rit Dye. ``Much like all the nominees do, Rit Dye helps make Hollywood colorful, and our involvement with the entertainment industry is something we point to with pride.''

Final voting results:

Music Video

Male:
Backstreet Boys, "Drowning" 50%
Usher, "You Got It Bad" 17.1%
U2, "Beautiful Day" 14.9%
N'Sync, "Pop" 12.6%
Sugar Ray, "When It's Over" 5.5%

Female:
Destiny's Child, "Bootylicious" 25.6%
Britney Spears, "I'm A Slave For You" 24.1%
Alicia Keys, "Fallin'" 20.1%
Jennifer Lopez, "I'm Real" 18.3%
Pink, "Get The Party Started" 11.9%

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