Hasbro Signs Pop Music Sensations and Siblings Nick and Aaron Carter
to Launch New TWISTER MOVES Game in June 2003
EAST LONGMEADOW, Mass., May 20, 2003 (BUSINESS WIRE) --
Carters To Record Exclusive TWISTER MOVES Track and Host Major Music
and Dance Event for Game Launch
Hasbro Inc. (NYSE: HAS) announced today that Jive Recording artists
Aaron Carter and Nick Carter will lend their voices and moves to the
launch of Milton Bradley's TWISTER MOVES(TM) game, a dance version of
the classic TWISTER game to be launched this June. TWISTER MOVES is
sure to get players on their feet and moving, as they follow the more
than 100 dance commands called out by two recorded DJs on three CDs.
This exciting agreement between Hasbro Games, Jive Records and the
Carters will result in an exclusive TWISTER MOVES-compatible music
track featuring performances by Nick and Aaron Carter on a CD that
will be packaged with the game. This will be only the third time that
the siblings have performed on the same recording.
In addition to the recording, the Carters will be on hand to host a
major TWISTER MOVES launch event this fall, featuring performances by
the artists and a larger-than-life 'play-along'TWISTER MOVES session
led by Nick and Aaron. The Carters will also be featured in
television and print advertising for TWISTER MOVES.
'Nick and Aaron are thrilled to work together on the music track and
launch for the TWISTER MOVES game,'said Julia Lipari, senior vice
president, Special Projects / Marketing of JIVE Records. 'This is a
unique opportunity for them to reach everyone from kids, who like the
dance component of the new game, to adults, who remember the classic
TWISTER game.'
'TWISTER MOVES is all about music and movement, and both Nick and
Aaron Carter have the music and the moves that appeal to kids,'said
Mark Stark, vice president of marketing Hasbro Games. 'We're excited
to have Nick and Aaron on board to launch this terrific new game.'
The multi-tiered marketing partnership was developed and brokered by
Alliance, an award-winning entertainment development and strategic
alliance firm and partner company of Grey Global Group.
The TWISTER MOVES game comes complete with three CDs, each with 60
minutes of dance-style music, and mats. The DJs (a male who directs
the left side and a female who directs the right) engage in comedic
banter as they provide over 100 dance move directions to the players.
First players listen for the dance sequence as called out by the DJs,
then they follow the moves with their feet on the TWISTER MOVES mat.
Miss a move and you're out!
To personalize the experience and increase the challenge, at the
beginning of each CD, players are allowed to make up their own
special moves to incorporate into the game. Each CD increases in
challenge and at the end of each there are three to six Super
Sessions, where players have to successfully complete four sets of
moves together as one sequence.
TWISTER MOVES, for ages 8 and older, will be available in June 2003
wherever toys and games are sold for approximately $19.99.
Source: Stockhouse