HOW TO PROPERLY FOLLOW-UP WITH YOUR PROSPECTS ONLINE SO THEY JOIN YOUR MLM PROGRAM AND MAKE YOU MONEY!

Email is a fantastic follow-up tool when used correctly. One of the biggest mistakes people make on the Internet is using spam to sell their products or build their MLM business. Purchasing email addresses on CD-ROM, buying an "opt-in" lists, or safe-lists are sure ways to be accused of spamming and to get your email connection terminated by your ISP. Luckily, there is a better way. The best way to follow-up with your online prospects is by using "personalized" email. Once you have the lead in your hand, now what? You should use "personalized" follow-up messages to communicate the benefits of your program to your prospect.

Using direct mail, it's almost impossible to personalize each follow-up letter to your prospects at a reasonable cost. Yes, there are company's that will take your database of names and do a mail merge for you. But they charge big money. You could also print off each letter on your printer, but that gets expensive with all the laser or ink jet cartridges you will use. Plus, it's time consuming to print, fold and stuff.

Personalizing your email follow-up messages will get your prospect to pay close attention to your message. People love to see their name on things. This lets them know that it's for them. I always get a better response from prospects when I personalize email messages to them. Just like there is mail-merge software to produce printed letters, there is email merge software to produce email messages with the prospects name all throughout the letter.

The best thing about following up using email and email merge software is that you can automate the entire process. You don't have to query your database to look for the next round of follow-up letters to go out like you would have to do using the mail. You can simply let the software I'm about to tell you about do the job for you. Once the template letter is created and the names and email addresses are loaded - just let the software do the work for you.

You can even use different follow-up letters if you like. When you're building your MLM business on the Internet, there is absolutely no excuse for poor follow-up habits like there were when people used the mail to recruit. The software is available. You just have to get it and use it. Anyone who doesn't is just damn lazy!

These are like fax-on-demand systems. You send a message to a special email address, and the email address automatically sends a message back to the person who initiated the request. I call these "smart auto-responders" because you can setup these auto-responders to send up to 10 different messages over a 90 day period, once the first message is triggered. Each message can have the prospects name right inside the message.

Of course, you can't have any fancy fonts or formatting. But that's not what's important. A good sales letter is a good sales letter...pretty formatting or not. I suggest that you schedule your follow-up letters to be sent 10 days apart. This means you can have 10 follow-up letters going to each prospect over a 90 day period. Now, this is excellent follow-up work.

You don't have to actually create 10 different sales letters. All you need is one. ONE GOOD ONE! I'll show you very soon how to use a special technique called the "probe" to make each letter seem a little different.

What you'll also like about these smart auto-responders is that they will automatically remove people from the list without you doing anything. At the bottom of your message will be simple instructions on how to be removed from the list.

As you already know, follow-up is very important. You must hit your prospect with your follow-up message numerous times before they will take you seriously and join. Of course, not all will join. Actually, most will not. But, it�s the small number that do join that makes a difference between success and failure. At least when you implement an automatic follow-up system using a "smart auto-responder", you now have a chance to be successful in your MLM program.

You will need to create at least one hard-hitting sales letter. You already know how to do this. Then cut and paste that one letter into the "message" input field of the "smart auto-responder". You will need 10 follow-up messages, which can be easily created from the one sales letter you already have. But, wait, you need to make each follow-up letter seem a little different from the last one. Otherwise, people will get bored with what you send them and just delete your message automatically, or they will remove themselves from your list.

To make each follow-up letter seem different, I suggest that you use what�s commonly called a "probe." A probe simply goes at the beginning of each follow-up letter.

What you must also keep in mind when you work online to build your business is that people are notorious for asking for information and then doing nothing with it. People will request information on this and that, and never get back to you again. You can re-send the same information, but still never get a response. This is when the "probe" comes into play.

The "probe" is a simple one word, one sentence, or one paragraph question that asks the prospect to respond to you. It pokes them, nuggies them, or plain slaps them on the back of the head until they answer you. Let me give you a few examples of "probes" I use:

PROBE #1: "Did you get this?"

PROBE #2: "I�m still waiting for you to get back to me on this. Please respond."

PROBE #3: "Have you read the letter below? It shows you all the benefits of our program. What questions to you have about getting started?"

PROBE #4: "I�m getting a little concerned now. It�s been 30 days and STILL no respond from you. You did get this, right?"

PROBE #5: "Everyone here in the office is SHOCKED that you haven�t joined us yet. What questions can I answer for you? Do you need assistance filling out the application? Do you have questions about our support and training? Do you have any questions at all. Please get back to me. Is everything okay over there? All you have to do is hit �REPLY� on your email program and talk to me."

PROBE #6: "STANDING BY�"

PROBE #7: "WELL?"

PROBE #8: "Okay, it looks like you weren�t serious about starting a successful MLM business. After all, I still haven�t heard a peep from you. It�s quite common for people to request information on the internet and then sit there and do nothing. You may wonder why I�m still on your back. Well, very often we request information from businesses and they just forget about us. You never hear a peep from them again. But I run a different type of business. I want you to know that I haven�t forgotten about you. As you can see, I haven�t. Talk to me. Call me at (301)555-5555 today."

PROBE# #9: "Call me today at (310)555-5555. I need to speak to you!"

PROBE #10: "You�re making this tough. I invited you to email me�and you haven�t. I asked you to call me�and you haven�t. You continue to ignore me. Why?"

I bet you never seen marketing like this before, have you? As you can see, each "probe" is designed to drag a response from your prospect. The "probe" is designed to get some dialogue going so you can answer their objections and ultimately sign them up into your program. Will some people like this kind of "in-your-face" marketing, some will, some won�t. The ones that don�t like it will simply ask to be removed. Others will thank you for caring, and ask you more questions or tell you they are not ready yet.

What you�ll also like about the "smart auto-responders" is that you can weave the person�s first name into the probe to make it more POWERFUL. Something like:

"Did you get this Chris?"
"Chris, I�m STILL waiting for your response"
"Have you read the letter below, Chris?"

Yes, personalized probing will get people talking to you. Just cut and paste each probe at the top of each sales letter. Then, let the software do its job and follow-up for you while you do other things. One more quick thing. When you create your sales letter for use in emails or auto-responders, first create the letter in text format. Use only 60 characters per line with hard returns at the end of each line. This helps to keep your message formatted neatly.