The Example of Tesco

Company history has always incorporated strategies to gain a market edge

Embracing web-technology was a strategic decision

Using IT to gain market share by 'following the customer'

Capital investment to develop the B2C e-business

Using IT to move into the international arena

Increase the efficiency of the global supply chain B2B e-commerce

tesco.com now a subsidiary of organisation so that it has the freedom to act quickly

RESULTS

In year 2000 group sales exceeded £20bn for the first time

both home and international sales continue to growH4>

internet grocery is at least 2 years ahead of nearer

Electronic Points of Sale
Conclusion