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Introduction
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| The Information and the Arts Ministry is working
towards making Singapore into a " Renaissance |
| City" of artistic awareness and appreciation.
At the same time, the Singapore Tourism Board |
| (STB) is trying to market Singapore as a "Global City
for the Arts". |
| With The Esplanade, Theatres on the Bay opening
in 2001, Singapore is all geared towards the |
| above goals. The Esplanade is an arts centre
that consists of world-class facilities and will staged |
| world-class performances in time to come. |
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| Quoting from Arts Minister Lee Yock Suan's interview with
The Straits Times " You can't expect |
| them to pay world-class prices for less than world-class
performances." What is it that constitues a |
| "world-class performance"? Is it
about a performance that is semiotically effective or one with a |
| psychical distance within the grasp of our
society's level of audience competency? |
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Is Esplanade considered a world-class arts centre since it will be staging
world-class |
performance?
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What about the Victorian Arts Centre in Melbourne which is world renowned
for their |
world-class performance, Has it reach the status of a world-class arts centre?
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Now, What does world-class actually means? |
| And, what makes
a world-class arts centre? |
| What are the
benchmarks for a world-class arts centre? |
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We are a group of students from Nanyang Polytechnic, pursing a Diploma
in Business
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| Management (Retail and Travel Management ).
In this International Business II project assigned |
| by the school as part of the requirement for
the diploma, we attempt to analyze what world-class |
| means. In doing so, we compare both Victorian
Arts Centre ( Melbourne ) and The Esplanade, |
| Theatres on the Bay ( Singapore ) with the
end objective of concluding if either of the arts centre |
| is a world-class arts centre. |
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| Why VAC vs. Esplanade? |
| Both home-cities have a population of 3 million,
both of them new, and that VAC is a well-known |
| arts centre in the Asia. Therefore we find that this will
be a worthy comparison. |
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