This week there is a new addition, the "What the Heck Award." This award goes to the absolute dumbest idea that has come accros my desk. Please mail any nominations to me at the address on the front page.

This week, the award goes to.....

Diet Big Red

For those of you who don't know, Big Red is a Texas based company that produces the soft drink of the same name. Big Red contains a grain less sugar than a Cuban cane field and a gram less caffine than a Starbucks warehouse. To top it off, it's, you guessed it, RED.

Not that I have anything against diet cola. I personally love the stuff. However, does replacing that much sugar with enough saccrine to give Godzilla a tumor really help humanity at all?

So, a big hand for Big Red, keeping America wired for almost 100 years!!

SAAAAAALUTE!!