SHOP2U.COM SELECTS ORDERTRUST TO HANDLE ORDER PROCESSING FOR DIRECT MARKETING CATALOG BUSINESS

OrderTrust to Provide Shop2u.com’s Order Processing Infrastructure

CHICAGO, May 18, 1999 (16^th Annual Catalog Conference & Exhibition, Booth #638) – OrderTrust, provider of the leading order processing network, today announced that Shop2u.com has chosen OrderTrust to provide the order processing infrastructure for its direct marketing catalog services. OrderTrust will provide order processing services for Shop2u.com and its community of trading partners. The OrderTrust network will manage the complete lifecycle of each Shop2u.com order including the integration and ongoing support for all transaction communication between Shop2u electronic catalogs and multiple points of catalog fulfillment, as well as customer service. Through this relationship, OrderTrust will be routing orders to and receiving order acknowledgements and status updates from all of Shop2u.com’s catalog partners, which include Omaha Steaks, Faith Mountain and Duncraft.

"For merchants like Shop2u.com that need to get up and running on the Web quickly and provide a high level of customer service for its members, OrderTrust is a natural choice," said Jim Daniell, CEO of OrderTrust. "By utilizing the OrderTrust network, Shop2u.com is able to offer its members secure access to more goods and services, easy delivery and return processes, and a complete and satisfying online shopping experience."

Members fill out "Special Interest Surveys," through which they provide basic information on personal interests and background. Based on this profile, Shop2u.com identifies nationally known catalogs carrying appropriate merchandise and delivers them directly to members’ desktops through e-mail. No purchases are required to become a member, and there are no initiation or membership fees involved. Periodically, Shop2u.com will notify members of special catalog offers that match the interests outlined in their profile information. Members can conveniently complete purchases in seconds, saving them time otherwise spent searching and navigating the Internet for goods that meet their needs and interests. In addition, 10 percent of members’ purchases are donated to their selected affiliate charity.

"There was only one choice for us and that was OrderTrust," said Keith Wardell, president of Shop2u.com. "The OrderTrust network allows us to focus our efforts on delivering quality service to our members and catalog customers instead of worrying about the back end. Throughout all phases of the order lifecycle -- authorizing payment, ensuring the availability of inventory, expediting the order, or keeping our customers apprised of the status of their orders -- we can rely on the OrderTrust network to be operational 24 hours a day, seven days a week, 365 days a year."

About OrderTrust

Privately held and based in Lowell, MA, OrderTrust provides the leading order processing network for e-merchants. Through its fully redundant, 7 x 24 network operations center, OrderTrust securely and reliably manages information throughout the lifecycle of an order, ensuring 100% monitoring and auditing of all transactions. Services include order capture, routing of separate fulfillment requests to multiple suppliers, credit card authorization and appropriate merchant compensation and e-mail notification of order status. By taking advantage of the OrderTrust network, merchants can focus on front-end e-commerce initiatives, such as building brand identity and driving traffic to their sites, while providing superior service to their customers.

About Shop2u and Shop2u.com

Shop2u is a new dimension in catalog shopping on-line that is convenient, safe and user-friendly. The Company sends catalogs only to buyers who have a prior relationship with the cataloger or to consumers who give Shop2u permission to send them catalogs through e-mail. The Shop2u concept was created by Keith Wardell who has been developing consumer directed marketing programs for the last 15 years and is a strong proponent of relevant shopping for consumers and innovation in direct selling for marketers.

OrderTrust is a trademark of OrderTrust LLC.

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Contacts:

Don Jennings
Lois Paul & Partners
(781) 238-5756
[email protected]

Margie Ferro
OrderTrust LLC
(978) 551-5077
[email protected]