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 ORDERTRUST
APPOINTS CHRISTOPHER LONG
VICE PRESIDENT OF OFFER MARKETING
LOWELL, Mass., July 7, 1999 -- OrderTrust, provider
of integrated order management services for e-commerce, announced today the appointment of
Christopher Long to the position of vice president of offer marketing. In this position,
Long will be responsible for directing OrderTrust’s market segment strategy and
developing compelling service packages to meet the needs of each target segment. Prior to
joining OrderTrust, Long was director of e-commerce at Staples, Inc. (NASDAQ: SPLS), where
he defined, developed and launched business-to-business e-commerce ordering applications
for Staples’ Contract and Commercial Division.
"Chris’ proven talents and experience in
developing e-commerce solutions for major retailers bring tremendous value to
OrderTrust," said Jim Daniell, CEO of OrderTrust. "He has first-hand knowledge
of the challenges faced by companies selling online. As the Internet gains even greater
momentum as a sales channel, our ability to deliver service solutions specific to the
needs of each segment of the online commerce market will be key to driving the growth of
our business. The addition of Chris to our senior management team brings us one step
closer to delivering those solutions."
During Long’s two years at Staples, Inc., the largest
reseller of office supplies in the United States, he served as director of electronic
commerce and developed the company’s first Internet-based electronic commerce portal
site. His responsibilities included the development and implementation of the
retailer’s business-to-business e-commerce strategy, general management of the
company’s e-commerce product line, development of software and end-user training
materials, and implementation of numerous e-commerce applications.
"OrderTrust’s order-management network offers a
truly unique solution with a very strong value proposition," said Long. "By
developing a network that intelligently manages information throughout the order lifecycle
and scales seamlessly to meet the growing needs of businesses, OrderTrust has taken the
worry out of the e-commerce back-end for companies selling online. I’m very excited
about packaging our services to meet the needs of specific segments, thereby increasing
market penetration and further driving the company’s growth."
Prior to his position at Staples, Long served as president
of Text Express, Inc., a mail order reseller of textbooks through catalogs and the
Internet. Earlier in his career, Long spent three years at Hamilton Consultants, Inc. of
Cambridge, Massachusetts, where he was a management consultant focusing on strategy and
product development for clients in the electronic media, telecommunications and publishing
industries. Long graduated from Harvard University with a master of business
administration degree and holds a bachelor of science degree from Harvard College.
About OrderTrust
Privately held and based in Lowell, Mass, OrderTrust
provides integrated order management services for e-commerce. Through its fully redundant,
7 x 24 x 365 network operations center, OrderTrust securely and reliably manages
information throughout the lifecycle of an order, ensuring 100% monitoring and auditing of
all transactions. Services include order capture, routing of separate fulfillment requests
to multiple suppliers, credit card authorization and appropriate merchant compensation,
and e-mail notification of order status to consumers. By taking advantage of the
OrderTrust network, merchants can focus on front-end e-commerce initiatives, such as
building brand identity and driving traffic to their sites, while providing superior
service to their customers. For more information, visit our Web site at www.ordertrust.net
OrderTrust is a trademark of OrderTrust LLC. All
other names and trademarks are the properties of their respective owners.
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Contacts:
Carrie Marino
Lois Paul & Partners
(781) 238-5734
[email protected]
Margie Ferro
OrderTrust LLC
(978) 551-5077
[email protected] |