 
 |
 |
 FOOFOO.COM
CHOOSES ORDERTRUST TO PROVIDE COMPLETE ORDER MANAGEMENT SERVICES
FOR E-COMMERCE
OrderTrust Key in Providing
Commerce Component for Online Community Designed to Offer the Fun and Finer Things in Life
LOWELL, Mass., July 28, 1999 -- OrderTrust, provider
of integrated order management services for e-commerce, announced today that Foofoo.com (www.foofoo.com), the definitive authority on the
Internet for "the fun and finer things in life," has chosen the OrderTrust
network to manage the lifestyle community’s back-end commerce activities.
Foofoo.com will utilize OrderTrust’s complete set of
e-commerce services to address the complexities of order management for online retail
including order processing, payment services and information to enable superior customer
service. By handling complete order lifecycle management and financial settlement
processes, the OrderTrust network allows Foofoo.com to concentrate on what it knows best;
building brand recognition and providing its members with superior content and a wide
selection of brand-name merchandise.
"Foofoo.com is a true example of a next generation Web
company that successfully combines content and commerce," said Jim Daniell, CEO of
OrderTrust. "By selecting OrderTrust to handle order management, Foofoo.com
recognizes the ability of our network to handle the critical back-end e-commerce needs of
online retailers and themed communities. By utilizing the OrderTrust network, merchants
such as Foofoo.com are able to deliver on their promises to offer members secure access to
a wide selection of products and to quickly deliver those products with the highest level
of customer satisfaction."
As the leading online community for the upwardly mobile
market segment, Foofoo.com is utilizing the power of the Internet and the OrderTrust
network to bring its customers and members an innovative new online experience that
aggregates some of the best content and commerce from partners on and off the Internet,
including well-known, high-end brands such as J Crew, Elle, Premiere, Men’s Health,
CD Now and others.
"With its extensive network of 500 plus fulfillers and
access to over three million SKUs, OrderTrust was a natural choice for us," said Phil
Hawken, director of commerce for Foofoo.com. "We see OrderTrust as our supply-chain
management firm and order-broker. OrderTrust’s robust, scalable commerce network and
its ability to work seamlessly with a number of our technology partners, such as
Microsoft, the company providing our commerce server, allowed us to get up and running as
quickly as we did. OrderTrust made it easy for us to connect with all the merchants who
would give our members access to the fun and finer things in life."
About OrderTrust
Privately held and based in Lowell, Mass., OrderTrust
provides integrated order management services for e-commerce. Through its fully redundant,
7 x 24 x 365 network operations center, OrderTrust securely and reliably manages
information throughout the lifecycle of an order, ensuring 100% monitoring and auditing of
all transactions. Services include order capture, routing of separate fulfillment requests
to multiple suppliers, credit card authorization and appropriate merchant compensation,
and e-mail notification of order status to consumers. By taking advantage of the
OrderTrust network, merchants can focus on front-end e-commerce initiatives, such as
building brand identity and driving traffic to their sites, while providing superior
service to their customers. For more information, visit our Web site at www.ordertrust.net.
OrderTrust is a trademark of OrderTrust LLC. All
other names and trademarks are the properties of their respective owners.
About Foofoo
Foofoo.com, a privately-held company, headquartered in
Arlington, VA, is creating a new model for destination sites online, leveraging well-
known brands and aggregating content, commerce and advertising to create the leading site
for the largely untapped audience of upwardly mobile individuals online. Founded in
January 1999, Foofoo.com is designed to provide the perfect combination of commerce and
content and offers a unique opportunity for advertising partners to reach an extremely
targeted and highly valuable market segment. Headed by a team of experienced Web
entrepreneurs, Foofoo.com is one of the first companies to target the generation that
today is using the Internet for everything from picking the best wines, to reading the
morning newspaper, to investing in the stock market.
# # #
Contacts:
Jonathan Daly
Lois Paul & Partners
(781) 238-5757
[email protected]
Margie Ferro
OrderTrust LLC
(978) 551-5077
[email protected] |