GIFTED SOLUTIONS CHOOSES ORDERTRUST TO DELIVER HASSLE-FREE ORDER MANAGEMENT FOR ITS NEW 
GIFT SERVICES SOLUTION
Gifted Solutions’ Gift Services Engine Combined with OrderTrust’s Order Management Services Increases Customer "Stickiness" for Merchant Sites and Portals

Fall Internet World ‘99, New York, October 6, 1999 – OrderTrust, Inc. (Booth #227), provider of integrated order management services for e-commerce, today announced that Gifted Solutions has chosen OrderTrust’s order management services to supports its innovative online Gift Services Engine. Gifted Solutions’ new service can be used by commerce sites and portals to help the online shopper find and purchase appropriate gifts more quickly and easily. To extend the value of its technology, Gifted Solutions is utilizing OrderTrust’s leading order processing network to intelligently route and manage orders generated through the Gift Services Engine, thereby enabling merchants and portals to provide a hassle-free online shopping experience to consumers. (See related announcement, "Gifted Solutions Debuts the First Ever End-to-End Gift Services Engine with Partners Stellcom and OrderTrust," October 6, 1999.)

"Providing a personalized and positive experience for the online shopper goes a long way toward increasing customer retention," said Jim Daniell, CEO of OrderTrust. "Gifted Solution’s Gift Services Engine enables merchants to offer a valuable tool for the online shopper. And when coupled with OrderTrust’s order management services, this engine gives Web commerce sites and portals a competitive edge by increasing the ‘stickiness’ of their commerce sites."

Gifted Solutions’ technology offers merchant sites and portals a sophisticated profiling engine that provides online shoppers with a customized gift-buying experience. This engine enables online shoppers to enter customized profiles of their family and friends, including special occasion dates and gift preferences. Based on the information in these profiles, the Gift Services Engine sends e-mail reminders and gift suggestions to the shopper to help streamline and automate his or her ongoing gift selection and purchase process. The shopper simply clicks on the desired item and the captured order is sent to the OrderTrust network, which transmits order information to a payment processor for real-time credit card authorization and intelligently routes each order line item to the appropriate supplier for fulfillment. The OrderTrust network securely and reliably manages information throughout the lifecycle of that order, ensuring 100 percent monitoring and auditing of all transactions. By outsourcing back-end order management to OrderTrust, Gifted Solutions can devote more resources to enhancing its technology and merchandising tools.

"The robust order conveyance network that OrderTrust has in place allows us to focus on our core competencies," said Annette Marino, CEO of Gifted Solutions. "In addition it enables us to add new merchant partners quickly and easily."

OrderTrust offers merchants a robust, scalable back-end infrastructure for managing orders generated via the Web and other sales channels. This secure, nationwide order processing network integrates merchants with their points of product fulfillment, managing information throughout the lifecycle of an order for superior exception handling and customer service. There are over 600 merchants, suppliers and fulfillers on the OrderTrust network today and the company processed more than 100 million transactions in 1998.

About OrderTrust, Inc.

Privately held and based in Lowell, Mass., OrderTrust provides integrated order management services for e-commerce. Through its fully redundant and highly scalable 24x7 order processing network, OrderTrust securely and reliably manages information throughout the lifecycle of an order, ensuring 100 percent monitoring and auditing of all transactions. Services include order capture, real-time credit card authorization and inventory availability checking, intelligent order routing, financial settlement and order status notification to consumers via e-mail. By taking advantage of the OrderTrust network, which has established connections to over 600 trading partners, including fulfillers, suppliers, drop shippers and manufacturers, merchants are free to focus on building brand identity and driving site traffic, while gaining access to critical order information required for superior customer service. OrderTrust clients include 1-800-FLOWERS, SkyMall, VerticalNet, Foofoo.com, Espanol.com, Shop2u.com and Signature Shop At Home. For more information, visit our Web site at www.ordertrust.net.

Gifted Solutions began as a business-to-consumer gift Web site, under the name of GiftGenie, with a focus on the defining consumer needs. In response to those needs, the company began to rapidly develop a robust Gift Services Engine to license under its business-to-business model. Gifted Solutions now provides fully integrated technology to e-businesses to penetrate the gift market, create additional revenue, provide additional page views, and drive repeat traffic to any Web site. By partnering with Gifted Solutions, portals can be live with a private label gift site and generating revenue within 24 hours. Hundreds of products are available through Gifted Solutions’ unique relationships with an array of merchants, with more added each day. Gifted Solutions is the first and only company to offer a turnkey Gift Services Engine to the industry. The proprietary Gift Services Engine is in beta test and the general release of its flagship product is expected in mid-October 1999.

Editor’s Note: OrderTrust is a trademark of OrderTrust, Inc. All other names and trademarks are the properties of their respective owners.

Contacts:

Carrie A. Marino
Lois Paul & Partners
(781) 238-5734
[email protected]

Margie Ferro
OrderTrust, Inc.
(978) 551-5077
[email protected]