 CYBERCASH TEAMS WITH KEY INTERNET COMMERCE SOLUTIONS PROVIDERS TO
OFFER INSTABUY™ ONE-CLICK SHOPPING ACROSS INTERNET
Impulse! Buy Network, INTERSHOP,
Netcentives, OrderTrust and Taxi Interactive Make First-Time Shopping and
Payment Service Available to Online Merchants
RESTON, VIRGINIA. October 28, 1998 -
CyberCash, Inc. (Nasdaq:CYCH), the world leader in e-commerce payment technologies and
services, announced today that Impulse! Buy Network, INTERSHOP, Netcentives, OrderTrust
and Taxi Interactive have joined CyberCash in addressing a wide range of merchant needs
for selling goods and services on the Internet. The centerpiece of the effort is
CyberCash's new InstaBuy™ Service, which provides a one-click buying capability at
merchant sites across the Internet.
In today’s increasingly competitive electronic
commerce market, Internet merchants are seeking integrated solutions that encompass all of
their needs. InstaBuy will be at the core of these integrated solutions, providing
merchants with the storefront software they need to build a presence on the web, the
merchandising extensions they utilize to increase their reach across the Internet, the
loyalty and incentive programs they employ to retain customers and the tracking mechanisms
they use through settlement fulfillment of orders and transactions.
"Merchants have been telling us for some time that
in order to grow their businesses they need to convert a higher percentage of web site
visitors to buyers and retain those customers for repeat purchases," said Denis Yaro,
executive vice president at CyberCash. "With InstaBuy, CyberCash is addressing an
important part of this need. Our partners are completing the picture. Now, Internet
merchants will have an integrated set of solutions to grow their businesses."
As more and more consumers shop online, it is critical
for merchants to differentiate themselves. Along with the products and services they sell,
merchants need to find better ways to reach customers, build better Internet storefronts,
give consumers incentives to buy and buy again, provide alternative points of purchase
(A-POPs) and assure that transactions are easy, safe and can be tracked, according to
Yaro.
The first time a consumer makes an online purchase with a
participating merchant using InstaBuy, the consumer is asked to type his or her name,
shipping information, credit card number and expiration date. The information is captured
and secured by a participating financial institution. When the shopper makes a purchase
later at any InstaBuy enabled merchant site, InstaBuy instantaneously fills in the payment
screen with the purchase information. The consumer simply verifies that the information is
correct and completes the purchase with a single click of a mouse.
Views of Participating InstaBuy Partners
Impulse! Buy Network : Based in Burlingame, California, Impulse! Buy Network, Inc. enables
merchants to reach online consumers with time-sensitive, limited-quantity offers on
name-brand products. www.impulsebuy.net
"The power of the InstaBuy AgileWallet architecture
enables Impulse! Buy to offer its merchants the ability for their existing web sites to
directly receive orders generated over the Impulse! Buy Network quickly, easily, and in
real-time. CyberCash is helping merchants realize the promise of the Internet."
- Mark Goldstein, chief executive officer, Impulse! Buy
Network
INTERSHOP: A world-leading provider of electronic
commerce software. www.intershop.com.
"One of the key issues facing online merchants these
days is sell-through. Customers fill a shopping cart but once they see the lengthy order
form they may leave the site without completing the transaction. Now with InstaBuy,
thousands of merchants running on INTERSHOP software will be able to offer their customers
convenient check-out with one click instead of an order form - and all with SET-grade
security. This is a huge step in increasing sell-through and speeding adoption of
e-commerce."
- Stephan Shambach, president and chief executive
officer, INTERSHOP
Netcentives: Netcentives is the widely
acknowledged leader in incentive, promotional and loyalty marketing for electronic
commerce. www.clickrewards.com
"We've seen a great deal of merchant interest in
InstaBuy technologies. We believe that these technologies will dramatically decrease the
occurrence of shopping cart abandonment and other barriers to online transactions."
- Ed Soo Hoo, senior vice president, Netcentives
OrderTrust: The leading provider of total order
lifecycle management services for merchants. www.ordertrust.net
"OrderTrust recognizes that one of the critical
challenges in successful online selling is turning your one-time customer into a repeat
customer. By providing merchants using InstaBuy with the ability to easily and efficiently
track their customer’s orders via OrderTrust, the level of customer service provided
on the Internet has just taken a giant leap forward."
- Jim Daniell, chief executive officer, OrderTrust
Taxi Interactive: TAXI is the first personal
online shopping assistant that brings merchants together on the Internet to make shopping
for consumers fast, efficient and convenient. www.mytaxi.com
"TAXI is the first personal shopping application
that combines the best online merchants with the most advanced e-commerce shopping
features, enabling shopping to be a simple and convenient experience for consumers.
InstaBuy further enhances the ease-of-use of TAXI by offering ‘one-click’
purchasing for the user."
- Steve McAllister, executive vice president and
general manager, Taxi Interactive
OrderTrust Contact:
Carrie Marino
Lois Paul & Partners
781-238-5734
[email protected] |