WOMEN.COM SELECTS
ORDERTRUST TO PROVIDE COMPLETE ORDER MANAGEMENT SERVICES
FOR E-COMMERCE INITIATIVE
OrderTrust Services Augment
She Gets Dressed, Women.com�s
New Direct Online Retail Store
LOWELL, Mass., December 6, 1999 �
OrderTrust, provider of
integrated order management services for e-commerce, today announced
that Women.com Networks, Inc. (Nasdaq: WOMN) (www.women.com),
a leading Internet destination for women, has chosen the OrderTrust
network to deliver state-of-the-art order processing services for She
Gets Dressed (www.shegetsdressed.com),
Women.com�s first direct online retail store for consumers launched
in early November. (See, "Women.com
Launches E-commerce Initiative; Company Creates First Women's Online
Boutique With She Gets Dressed," November 9, 1999.)
"More and more online consumers
are looking for sites that combine bleeding-edge content with a
satisfying commerce experience," said Jim Daniell, CEO of
OrderTrust. "Women.com combines the best of both, and its efforts
to round out content with a high-quality commerce experience are
exemplified by She Gets Dressed. We�re pleased that Women.com
has chosen OrderTrust to manage the complexities of back-end order
processing for She Gets Dressed and look forward to providing a
scalable solution that grows with the company�s e-commerce
business."
The OrderTrust network offers 100%
monitoring and auditing of all transactions for She Gets Dressed,
Women.com�s unique online clothing and accessories boutique offering
busy, professional women a variety of designer brand names, in an
edited selection of products from designers like Max Studio, Suzan
Briganti and Echo Scarves. Once the online shopper clicks on the
"Submit Order" button, the OrderTrust network manages
information throughout the lifecycle of that order, including
real-time credit authorization, order line item routing and e-mail
notification of order status.
"The OrderTrust network is a key
component in building a quality, scalable infrastructure for our
e-commerce initiatives," said Satish Ramakrishnan, vice
president, engineering, Women.com. "Women are quickly becoming
the predominant shoppers on the Internet, and thanks in large part to
OrderTrust, we are able to give visitors to She Gets Dressed a
rich and fulfilling shopping experience that will keep them coming
back for more."
About OrderTrust, Inc.
Privately held and based in Lowell,
Mass, OrderTrust, Inc. provides integrated order management services
for e-commerce. Through its fully redundant, 24 x 7 order processing
network, OrderTrust securely and reliably manages information
throughout the lifecycle of an order, ensuring 100% monitoring and
auditing of all transactions. OrderTrust�s network services include
real-time credit card authorization and inventory availability
checking, routing of separate fulfillment requests to multiple
suppliers in appropriate data formats, order status notification, and
financial settlement. By taking advantage of the OrderTrust network,
merchants can focus on front-end e-commerce initiatives, such as
building brand identity and driving traffic to their sites, while
providing superior service to their customers. For more information,
visit our Web site at www.ordertrust.net
About Women.com
Networks, Inc.
Women.com Networks (www.women.com)
is a leading Internet network dedicated to women, featuring
award-winning original content, personalized services, community and
online shopping. The network is comprised of more than 90,000 pages of
content organized into 20 topical channels, including career,
entertainment, family, health, home, horoscopes, technology and
Internet, and pregnancy. Women.com also offers extensive membership
services and benefits, including personalized content, personal home
pages, e-mail, and access to community forums and clubs. In addition,
the company enjoys strategic relationships with The Hearst Corporation
and Rodale Press, Inc., enabling Women.com to offer an online
newsstand featuring content from 13 of the world's leading women's
magazines, including Cosmopolitan, Good Housekeeping, Prevention
and Redbook.
This announcement may contain
forward-looking statements about our revenues, earnings, margins, and
other future plans and objectives. These statements are subject to
risks and uncertainties that could cause our actual results to vary
materially from the results and objectives discussed in the forward
looking statements. Among the factors that could cause actual results
to differ are: increased competition from other web sites offering
similar content, unexpected problems with our computer infrastructure
that affect the delivery of our content, effectiveness of our
marketing and advertising programs, market acceptance of our content
and services, and other factors that may influence future business and
financial results, including those set forth in the Women.com Networks
Form S-1 registration statement filed with the Securities and Exchange
Commission on May 13, 1999, as amended to date. All forward looking
statements are based on the information available to Women.com
Networks on the date hereof, and Women.com Networks assumes no
obligation to update such statements.
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Editors Note: OrderTrust is a
trademark of OrderTrust, Inc. All other names and trademarks are the
property of their respective owners.