OrderTrust
 



WOMEN.COM SELECTS ORDERTRUST TO PROVIDE COMPLETE ORDER MANAGEMENT SERVICES 
FOR E-COMMERCE INITIATIVE

OrderTrust Services Augment She Gets Dressed, Women.com�s 
New Direct Online Retail Store

LOWELL, Mass., December 6, 1999 � OrderTrust, provider of integrated order management services for e-commerce, today announced that Women.com Networks, Inc. (Nasdaq: WOMN) (www.women.com), a leading Internet destination for women, has chosen the OrderTrust network to deliver state-of-the-art order processing services for She Gets Dressed (www.shegetsdressed.com), Women.com�s first direct online retail store for consumers launched in early November. (See, "Women.com Launches E-commerce Initiative; Company Creates First Women's Online Boutique With She Gets Dressed," November 9, 1999.)

"More and more online consumers are looking for sites that combine bleeding-edge content with a satisfying commerce experience," said Jim Daniell, CEO of OrderTrust. "Women.com combines the best of both, and its efforts to round out content with a high-quality commerce experience are exemplified by She Gets Dressed. We�re pleased that Women.com has chosen OrderTrust to manage the complexities of back-end order processing for She Gets Dressed and look forward to providing a scalable solution that grows with the company�s e-commerce business."

The OrderTrust network offers 100% monitoring and auditing of all transactions for She Gets Dressed, Women.com�s unique online clothing and accessories boutique offering busy, professional women a variety of designer brand names, in an edited selection of products from designers like Max Studio, Suzan Briganti and Echo Scarves. Once the online shopper clicks on the "Submit Order" button, the OrderTrust network manages information throughout the lifecycle of that order, including real-time credit authorization, order line item routing and e-mail notification of order status.

"The OrderTrust network is a key component in building a quality, scalable infrastructure for our e-commerce initiatives," said Satish Ramakrishnan, vice president, engineering, Women.com. "Women are quickly becoming the predominant shoppers on the Internet, and thanks in large part to OrderTrust, we are able to give visitors to She Gets Dressed a rich and fulfilling shopping experience that will keep them coming back for more."

About OrderTrust, Inc.

Privately held and based in Lowell, Mass, OrderTrust, Inc. provides integrated order management services for e-commerce. Through its fully redundant, 24 x 7 order processing network, OrderTrust securely and reliably manages information throughout the lifecycle of an order, ensuring 100% monitoring and auditing of all transactions. OrderTrust�s network services include real-time credit card authorization and inventory availability checking, routing of separate fulfillment requests to multiple suppliers in appropriate data formats, order status notification, and financial settlement. By taking advantage of the OrderTrust network, merchants can focus on front-end e-commerce initiatives, such as building brand identity and driving traffic to their sites, while providing superior service to their customers. For more information, visit our Web site at www.ordertrust.net

About Women.com Networks, Inc.

Women.com Networks (www.women.com) is a leading Internet network dedicated to women, featuring award-winning original content, personalized services, community and online shopping. The network is comprised of more than 90,000 pages of content organized into 20 topical channels, including career, entertainment, family, health, home, horoscopes, technology and Internet, and pregnancy. Women.com also offers extensive membership services and benefits, including personalized content, personal home pages, e-mail, and access to community forums and clubs. In addition, the company enjoys strategic relationships with The Hearst Corporation and Rodale Press, Inc., enabling Women.com to offer an online newsstand featuring content from 13 of the world's leading women's magazines, including Cosmopolitan, Good Housekeeping, Prevention and Redbook.

This announcement may contain forward-looking statements about our revenues, earnings, margins, and other future plans and objectives. These statements are subject to risks and uncertainties that could cause our actual results to vary materially from the results and objectives discussed in the forward looking statements. Among the factors that could cause actual results to differ are: increased competition from other web sites offering similar content, unexpected problems with our computer infrastructure that affect the delivery of our content, effectiveness of our marketing and advertising programs, market acceptance of our content and services, and other factors that may influence future business and financial results, including those set forth in the Women.com Networks Form S-1 registration statement filed with the Securities and Exchange Commission on May 13, 1999, as amended to date. All forward looking statements are based on the information available to Women.com Networks on the date hereof, and Women.com Networks assumes no obligation to update such statements.

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Editor’s Note: OrderTrust is a trademark of OrderTrust, Inc. All other names and trademarks are the property of their respective owners.

Contacts:

OrderTrust

Women.com

Don Jennings
Lois Paul & Partners
(781) 238-5756
[email protected]
Annika Jensen
Women.com Networks
(650) 378-4908

[email protected]
Margie Ferro
OrderTrust, Inc.
(978) 551-5077
[email protected]