***** Basim Zeineldin ***** 201, 102 Seagram Drive, Waterloo, Ontario N2L 3B8, Canada
Objective: Professional Experience
To secure a marketing management position in which I can best utilize my talents and 7+ years of experience in selling and marketing pharmaceutical products.

Highlights of Qualifications

* Experienced in selling and marketing of Pharmaceutical products.
* Strong background in developing Marketing plan , launch and advertisement campaigns.
* Qualified in designing and conducting marketing research.
* Good skills in designing promotional materials.
* Effective organizational, communication and interpersonal skills.
* Competent analytical skills.
1991-1998
Saudi Pharmaceutical Industries and Med. Appliances Corporation (SPIMACO), Riyadh, Saudi Arabia ( www.spimaco.com.sa )
(First and biggest pharmaceutical manufacturing company in Saudi Arabia with revenue of $ 200 million. Ranking no.1 among 200+ int'l companies competing in the Saudi market.)

In the following capacities:
Product Manager(1995-1998)

* Successfull development of marketing and launch plans for responcibility products:
- Fevadol (Paracetamol) ranked No. 2 up from No. 6 after 2 years managing the product
- Rofenac (Diclofenac) became No. 2 prescribed NSAID among 30 competitors
- Ferose (iron supplement) achieved market leadership within the first year of launch
* Forecasting regional market product lines lines and channel mix
* Responcibilities include traveling to different company divisions for training, presenting promotional plans
* Preparing and presenting quarterly marketing analysis to the upper management
* Representing SPIMACO at the 4 th International Ferrum Meeting, held in Switzerland by Vifor International Inc. (April 1998)was awarded for effective and innovative marketing programs.

Medical Representative (1991-1995)

* Promoting the company's products to target customers
*Achieved 123% of sales budget in 1992
* Developed hospital account sales program
* Received different awards for best participation in cycle meetings
* Received a Certificate of Appreciation for suggesting a creative idea for the promotion of FEVADOL.(March 1995)
Education:
Education:

(2000)
MBA, Master of Business Admenistration, Emphasis in Marketing.
School of Business and Economics, Wilfrid Laurier University,
Waterloo, Ontario, Canada

(1991)
Bachelor of Science in Pharmacy, Grade A with First Class Honour.
College of Pharmacy, King Saud University (KSU)
Riyadh, Saudi Arabia

Continuing Education:


1997
Marketing of Pharmaceutical Products, course,
a specially designed course emphasizing the strategic marketing concepts and decision-making tools in a fast changing buisness environment. Management Center Europe(MCE), Brussels.

1996
Account Management & Negotiation Skills, course,
a concentrated program of study in professional management, Middle East Management Centre.

1993
Competitive Selling Skills, course,
Middle East Management Center.

1991 Professional Selling Skills,course,
SPIMACO Training Center.

Technical Skills:

* Fluency in Arabic.
* Windows, MS Word/Excel/Power Point.
* Presentation and public speaking skills.
* Excellent written and verbal communications.

References: Available upon request
 
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