The launch of the pre paid service in telecommunications industry is revolutionary.  It expanded the market base to non document holders, opening ownership to all ages and market type. Rigorous validation procedures and time consuming credit investigation are no longer necessary  because pre paid service has successfully eradicated the risk of churn.  It is  therefore easier and faster to avail . In addition, the subscribers are allowed greater flexibility of use, greater control over their expenses and  are free from  billing problems.
 
 Pre paid service also revolutionized distribution.  The trend being pre paid and pre activated,  celfones are now shrink wrapped to  suit off the rack sales.  They come in attractive packages, complete with product guides and comprehensive service manual to aid the buyer.  Unlike before when customers are expected to return to the outlet to submit documents and follow up on approval and activation, sales procedures have been simplified to payment and quality check of the units released.

 As pre paid cellular service graduates into a consumer item classification ,  Comworks sees a growing  opportunity for non traditional retailers and distributors to join the telecommunications business.  The key  is distribution and its success lies heavily on accessibility and availability .
 
  The popularity and preference for pre paid services spells BIG BUSINESS .  Pre paid  represents an average of 70%  share in total monthly celfone sales    As of August  1998, the total subscribers base for pre paid service is estimated at 460,000 (75% of which are Manila subscribers).  This figure continues to grow as pre paid airtime rates are becoming more competitive and carriers continue to  push this type of service over regular lines.    The distributor has the opportunity to earn  not only from the handset units sold but earns  a steady stream of income  from the repeat purchases of pre paid airtime cards.