Examples of Two PRIZM Clusters
Pools and Patios
- 3.4% of US. households
- Median household income: $35,895
- Median home value: $99,702
- Age range: 45-64
- Description: Aging, upper middle-class suburbs, single-unit housing, predominately white, college graduates, white-collar jobs.
- Characteristics:
Lifestyle: Take cruises; belong to health clubs; buy common stock. Magazines and newspapers: Sunset, The Wall Street Journal, The New Yorker
Cars: BMWs, Cadillac Eldorados
Food: Natural cold cereal, instant iced tea, frozen entrees.
Television: �60 Minutes,� �Newhart,� �ABC Wide World of Sports.�
- Sample ZIPs: Fairfield, CN; Morton Grove, IL; Mission, KS; La Crescentia, CA.