Examples of Two PRIZM Clusters
Shotguns and Pickups
- 1.9% US. households
- Median home value: $24,291
- Median home value: $53,222
- Age range: 35-54
- Description: Lower middle class, crossroads villages, single unit housing, high school education, mixed blue-collar and farm jobs
- Characteristics:
- Lifestyle: use wood burning stoves; own truck-mounted campers, canoes; listen to country records and tapes.
- Magazines and newspapers: Grit, Organic Gardening, Field & Stream
- Cars: Chevrolet Citation, Mercury Lynx
- Food: Frozen potatoes, dry soup, whipped topping
- Television: �Hunter,� �Highway to Heaven,� �Days of Our Lives.�
- Sample ZIPs: Molalla, OR; Zanesville, OH; Moravia, NY; Monroe, IN