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Phineas Taylor Barnum

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Lavinia Warren

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There is no proof that Phineas Taylor Barnum ever said "there's a sucker born every minute." He did, however, say that "every crowd has a silver lining," and acknowledged that "the public is wiser than many imagine." In his 80 years, Barnum gave the wise public of the 19th century shameless hucksterism, peerless spectacle, and everything in between -- enough entertainment to earn the title "master showman" a dozen times over. In choosing Barnum as one of the 100 most important people of the millenium, Life magazine recently dubbed him "the patron saint of promoters."

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