C R A Z Y D O U G 'S
	Auto Consulting

A second sales technique is similar to the above, but more direct. The salesperson will present only the selling price of the vehicle and trade in value with a difference figure. There will be no discussion on payments. He might say something like "the business/finance manager will be handling that end of the sales transactions and believe me the numbers will be right"? This is fine with some folks; however, the majority of buyers are what we in the automobile industry call "note buyers". These buyers concentrate on the monthly payment. Sometimes they are not concerned with Sales Price, Trade-In Value, or Difference, only monthly payments.

The dealerships that utilizes this sales method usually are concentrating there profit structure on the "back end" of the deal. The term"back end" in the auto industry refers to the finance income produced by the Business manager/Finance Manager.

*** Just a special note: Educate yourself with the current financial rates available to you. An idea might be to telephone the local banks and credit unions, they will be only to happy to give out the current rates. Remember the more knowledge you have on you pruchase, the better deal you can obtain.